How to Lift Conference Registrations with Social Media

How to Lift Conference Registrations with Social Media

Word of mouth is super important for driving attendance and social networks give you endless opportunities to reach a bigger audience. Fill out the form to harness the power of social media and put it to work for a successful conference or tradeshow.

As a conference or tradeshow organizer, you know that word of mouth is super important for driving attendance. The buzz around your event is amplified through social networks like Facebook and Twitter, giving you endless opportunities to reach a bigger audience. Our free report, How to Lift Conference Registrations with Social Media, takes a look at how social media can impact your bottom line — in real dollars and cents.

Check out our free Industry Report to learn how to:Email 2 Chart

  • Plan and grow your social media presence
  • Use technology to create a social media “snowball effect”
  • Understand the increasing role mobile plays in helping people discover, share, and register for events

Harness the power of social media and put it to work for a successful conference or tradeshow. Fill out the form on the right to download our free Britepaper today!


PREVIEW

Eventbrite explores the trends and financial impact of social sharing.

Word of mouth has always been one of the most powerful ways an event gets promoted. Many attendees discover and commit to conferences and tradeshows based on the recommendation of a friend or a colleague. Social networks like Facebook and Twitter intensify and accelerate word of mouth, helping to spread the word far, wide, and fast – from the moment someone considers buying a ticket until long after the last attendee goes home.

With so much of the world plugged into social networks, Eventbrite has been studying the real impact of social media on conferences and tradeshows. We have analyzed our data to understand where social media is most powerful for driving event attendance and revenue, and we’ve come up with some tips to leverage social media before, during and after your event.

And because likes and shares on Facebook, Twitter and LinkedIn are a significant source of powerful (and free) promotion, we’ve also calculated their contribution to your bottom line.

The social chain reaction.

Is there a snowball effect to social media sharing? Absolutely. Most sharing occurs the week before an event, which is consistent with the typical registration cycle. However, you can trigger the snowball effect earlier by encouraging sharing soon after you start publicizing your event.

A great place to start is by giving people the tools to “like” and share your event, even as they first peruse your website. Generally speaking, 43% of people share an event at the “discovery phase” – well before registration. However, as you plan where and when to concentrate your social media efforts, consider that 87% of shares on Twitter occur during the discovery phase (up from 63% in 2012), as do a whopping 91% of shares that take place via LinkedIn (up from 76% in 2012).

We’ve discovered that the rate of sharing after the initial share is exponential. In other words, people who purchase a ticket after hearing about your event on social media are 3x more likely to share the event themselves, compared to those who buy a ticket to the same event without connections to social media.

Want to keep reading? Simply download the form at the top of this page.

Laura Hibben

Laura is the Sr. Manager of Global Marketing Operations. She is responsible for overseeing Eventbrite's Marketing Technology stack, marketing automation, campaign optimization and analytics to help drive operational efficiency within our Demand Generation strategy.

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