Scrolling through Facebook can be such an easy and fun way to keep in touch with family and friends that we might forget what a powerful tool it can be, especially when it comes time for event marketing. Facebook makes it easy for your event to come up in related event searches, enabling you to further target interested audiences. Not only that, but the site makes it extremely easy for people to share your event with their friends, creating a cascade of potential ticket buyers. Run Facebook ads to market your events with Eventbrite Boost and you’ll be golden. After all, creators who used Facebook/Instagram Ads sold on average 3x more tickets per event*.
nt to know more? Here are three quick ways you can take advantage of Facebook Events to drive attendance.
Sync your event to Facebook in an instant
Link your event details quickly and easily with Facebook Events. If you use Eventbrite, it’s even easier. You can post your event to Facebook fast with the Add to Facebook button. The integration automatically syncs your event details to Facebook and allows attendees to purchase tickets without ever leaving the Facebook app.
You can save time long-term as well. If you have recurrent events, they’ll be published to Facebook automatically. Those essential posts in the first hours after your tickets go on sale can be scheduled in advance, too.
Caroline Draper, creative projects specialist at Stone Brewing, puts it simply: “This has had a major impact on our business — and the process is just as seamless for me as it is our customers.”
Once you’ve published your event to Facebook, users can buy tickets directly on the Facebook Event, without a redirect. This improves user experience and leads to fewer drop-offs and abandoned orders. (Don’t worry, you can still collect essential customer info like waivers during checkout.)
Expand your reach with Facebook event ads
Once you’ve synced your event, don’t miss out on the potential rewards of Facebook ads. Facebook Events Ads allow you to either drive awareness of your event (with an RSVP action button to indicate “Interested” or “Going” to your event) or drive ticket sales (with a Get Tickets button). You can also customize your ad to target five different kinds of potential buyers. (For example, people who have clicked “Going” versus those who have clicked “Interested.”)
Setting these ads up only takes a few minutes, since they automatically pull your Facebook Event’s image and description. And if someone clicks “Get Tickets” on your ads, they can buy the ticket directly on Facebook without ever leaving the platform.
You can also Facebook to boost event posts to your page, which turns your post into an ad seen by those who may not already be exposed to your page. It makes it easy for those interested to comment on your post, and to share it with their friends.
According to the Founder of Secret Movie Club, Craig Hammill, “Before Eventbrite and Facebook, I was really bootstrapping it. The business was plateauing, but it really took off when we started using Eventbrite and Facebook.”
Use data from Facebook sales to makes your next steps clear
For any savvy event marketer, quality analytics are just the thing to make your heart beat faster. Once your events are synced with Facebook, you can check the Eventbrite analytics tool to easily see how many of your sales come from Facebook.
Lewis Ginter Botanical Garden’s PR & Marketing Coordinator, Jonah Holland, believes Eventbrite’s integration with Facebook helped them reach a new audience: “We’ve continued with this strategy for following events and have seen huge success.”
Integrate for success
Publishing your Eventbrite event to Facebook allows you to take advantage of the app’s reach in just a few easy steps. Facebook event pages integrate seamlessly with Eventbrite, and Facebook Live can be a simple and easy solution for streaming hybrid and virtual events.
Want to get even more attention for your event? The best way to promote your events is with Eventbrite Boost. Eventbrite Boost is an all-in-one marketing platform designed for event creators. Whether you’re connecting people in-person or virtually, for poetry readings or mariachi lessons, cook-alongs or concerts, you’ve got a lot on your plate. Eventbrite Boost makes it easy to reach new people, engage your fans and followers, and grow your attendance — directly from your Eventbrite account.
*Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Facebook Ads with any event that was not promoted with the same tool.