Since its launch in 2015, Facebook Live has become an essential tool that both brands and influencers use to engage with their audiences and grow their business. In the wake of the COVID-19 pandemic, many companies turned to Facebook Live to make their virtual events as captivating and accessible as possible. See how using this feature can enhance your next event.
The features of Facebook Live
Facebook Live lets you broadcast video in real-time to your followers, as well as directly to an event page or group — all from your mobile phone, tablet, or computer. For you and your events, Facebook Live is an opportunity to grow, and has a number of features that are useful to creators.
Engage with your audience through comments
When you start a Facebook live event, your audience will be able to comment in real-time, and you can moderate your comments during the stream.
Invite a guest into your broadcast
Whether you’re hosting a one-on-one Q&A or conducting a live interview, Facebook Live makes it easy to invite another person into your broadcast.
Raise money for a cause
If your page is qualified, you can add a Donate button to your live video and raise money for a nonprofit or charitable organization, including your own.
Broadcast from messenger rooms
Turn a messenger room into an intimate Facebook Live event with up to 50 people.
Create clips from a previously live video
Once your livestream is done, create clips from your video to use in social media posts or other marketing materials.
The benefits of “going live”
Livestreamed events have become more common as a result of restrictions on in-person gatherings, but many livestreaming myths still persist. For one, many creators worry that it’s outside of their budget. Amber van Moessner from Livestream gave us some hard numbers to make you strongly consider using live video at your next event. Here’s are a few:
- Live video is extremely engaging: According to Facebook Live, users spend more than 3x more time and comment 10x more when a video is live.
- Live video grows attendance: 30% of people who watch a livestream of an event will attend the same event the following year.
- Live video is cost-effective: It’s a common misconception that live video is costly, but thanks to tools like Facebook Live, anyone can leverage the technology and see a positive return on investment. According to van Moessner, live video is a worthy investment for many types and sizes of events.
Getting started with Facebook Live
Facebook Live is easily accessible from your iOS or Android device via the Facebook app. The way it works is simple: Just head to your profile, event, or group page and look for the “Live Video” button. From there, you’ll be prompted to enter a description for the stream.
Before you go live in a Facebook event, consider the limitations of your mobile device. As with all video content, production value is crucial to success. If people can’t see and hear what’s happening, they’re likely to tune out, so refrain from using a mobile device to capture the action on stage. Mobile devices are better suited for giving your audience a sneak peek of your event setup or the behind-the-scenes action backstage. A more digital video camera with streaming capabilities does a better job capturing the main event.
Here are some tips Facebook gives for how to host a Facebook Live event and get the most out of it:
- Make an announcement: Build anticipation by letting your audience know when you’ll be broadcasting, or advertise it in advance. Facebook finds that a 24-hour advanced notices gets the best results.
- Check your signal: If you have a weak cellular or Wi-Fi signal, your live video will be choppy or unavailable, so don’t go live until you have a strong signal.
- Don’t skip the description: Facebook Live asks you to create a description before hitting the “Go Live” button. Be sure to write a description that grabs your audience’s attention and lets them know what to expect.
- Engage with commenters: After your Facebook live event is wrapped, don’t forget to go back through and respond to commenters.
- Longer is better: If your broadcast is too short, you won’t give people enough time to tune in. Facebook recommends being live for at least 10 minutes.
Taking Facebook live to the next level
Using a mobile phone to capture those moments off-stage is great, but what if you want to broadcast the big event? Good news, you can!
With a camera and livestreaming software, you can broadcast high-quality video for your live event. Our friends at Livestream have developed the Mevo Start, a pocket-size camera that works seamlessly with Facebook Live and comes with features that really pack a punch.
“Mevo is a great solution for brands or events on a budget who are just getting started with livestreaming,” says Amber van Moessner from Livestream. “It creates the appearance of a multi-camera shoot, all edited live in real-time on your mobile device. Mevo can stream to Facebook Live or to your own website, allowing you to control the viewer experience.”
In general, investing in a pan-tilt-zoom camera is a great way to heighten your picture quality. If you’re hosting a music event, it’s a good idea to look into hiring a sound engineer to ensure that your audience has the best possible listening experience.
If you have the budget to hire a video crew, Livestream’s Studio software enables you to use multiple cameras to broadcast on Facebook Live, turning your event into a production that can rival the Oscars.
Livestreaming is for everyone
No matter what kind of event you’re planning, livestreaming is a great way to engage and delight attendees. See how you can grow your livestreamed and virtual events using Facebook.