Resources and best practices for event organizers shaping the future of events.
Eventbrite’s RECONVENE event series empowers independent event organizers with the tools they need to create thriving event businesses. Here, you’ll find actionable tips and tricks gleaned directly from your fellow event creators, organized by topic. Learn why repeating series events are key to unlocking growth, marketing tips you can implement now, how mistakes can make you a better event creator, and more. Check back regularly for more covering what’s new, what’s next, and what matters for event creators.
Innovation: How COVID Made Us Rethink Space Gold Beams, Jai Ho! Dance Party & Trap Yoga Bae
If you aren’t bold about marketing, too few people will get to experience that joy of your events. Three expert event marketers —Tayleur Crenshaw of Gold Beams, Prashant Kakad of Jai Ho! Dance Party, and Britteny
Floyd-Mayo of Trap Yoga Bae — shared the tools, strategies, and channels they use to get the word out about their events. Read more!
Squad Goals: Cultivating a Loyal Event Community SoulfulofNoise, Center for Council & Black Velveteen Yoga
Without community, there would be no events. But it takes work to foster a loyal group of people who return to your events again and again. A trio of expert community builders and event organizers — Xavier Henderson of SoulfulofNoise, Maria Schnair, of Center for Council, and Marquita René of Black Velveteen Yoga — shared how they built (and continue to grow) a dedicated following. Read more!
Innovation: How COVID Made Us Rethink Space
Porchlight, San Francisco Entertainment Commission, The Chapel/Curio SF
When the pandemic first struck, we were all forced to rethink every kind of space we inhabited and perhaps took for granted. We asked three San Francisco–based creators and business leaders — Ben Bleiman of San Francisco Entertainment Commission, Marc Capelle of Porchlight, and Patricia Gums of The Chapel and Curio SF — to share their stories about how they adjusted for our “new normal” and the lessons they learned while trying to survive — literally — as well as financially and emotionally. Read more!
Tales of Failure: How I Messed Up and What I Learned
Green-Wood Cemetery, Bloody Mary Festival, Eastwind Books of Berkeley & UrbanGlass
Sometimes, you need to fail to succeed. Four creators — Harry Weil of Green-Wood Cemetery, Evan Weiss of the Bloody Mary Festival, Janie Chen of Eastwind Books of Berkeley, and Kellie Krouse of UrbanGlass — shared specific times they messed up, and the lessons they learned after the smoke cleared. Read more!
Nonprofits and 501(c)(3) Events For Growth
Opening Act, Jewish Food Society & Pioneer Works
Three nonprofit leaders — Zareta Ricks of Opening Act, Amanda Dell of Jewish Food Society, and Gabriel Florenz of Pioneer Works — shared how they pivoted during the pandemic and leaned on other nonprofits for support. Plus, learn best practices for measuring success and repurposing content. Read more!
A SERIES OF FORTUNATE EVENTS
MoMA PS1, Ladies Get Paid & Hoop Blast
During Eventbrite’s debut RECONVENE Sessions event, three female creators — Taja Cheek of MoMA PS1, Claire Wasserman of Ladies Get Paid, and Amazí of Hoop Blast — described their successful event series, along with how they effectively manage and promote them — and how you can, too. Read more!
WHY WE GATHER
Priya Parker & Julia Hartz
Acclaimed author and podcast host Priya Parker joined Eventbrite CEO Julia Hartz for a fireside chat exploring how and why we gather — and how the pandemic changed the very nature of events. She shared four tips to make events more meaningful and impactful, advice every organizer should keep in mind before planning their next event. Read more!
SOCIAL EXPERIENCIES, CONNECTING & HUMOR
Katie Couric & Dr. Jennifer Aaker
Acclaimed journalist Katie Couric and Stanford professor Dr. Jennifer Aaker reflected on the importance of bringing people together and how event organizers can leverage the power of humor in their work. The first step? The simple act of planning a gathering. Read more!
MARKETING TOOLS FOR GROWTH
Victoria Luisi, Lincoln Park Zoo
Learn how Eventbrite Boost helped Chicago’s Lincoln Park Zoo streamline their marketing tools on the way to building an international audience for virtual events. Now the zoo is planning in-person events with virtual components as a way to connect with both its local patrons and the virtual audience it cultivated online. Read more!
LOCAL BUSINESS: GLOBAL AUDIENCE
Brandon Collins, Drunk Black History
When Brandon Collins’ New York-based comedy show Drunk Black History was forced to go virtual, Collins saw an opportunity to build his audience beyond the locals who would pack NYC venues. At a recent virtual event, attendees joined from Australia, London, and Hawaii. Learn how he built a global audience for what was once a local event. Read more!
USE YOUR DATA
Duncan Wold, PianoFight
Duncan Wold uses Eventbrite data to shape decisions at PianoFight, the San Francisco venue where he’s director of operations. Learn how data plays into the club’s strategies for ticket pricing, bar sales, booking talent, and acting on big ideas. Read more!
THE PRICE IS RIGHT Christina Choi, Eventbrite
Christina Choi, head of Data Science and Analytics at Eventbrite, has gleaned lessons from a year’s worth of data about how creators grew their events business during the pandemic, setting themselves up for a bright future. Learn more about pricing strategies and the power of Eventbrite Boost. Read more!
BUILDING AN INCLUSIVE RECOVERY
Randy Briant, Diversity & Inclusion Strategist
As a diversity and inclusion strategist and speaker, Randi Bryant has worked to create virtual events that are engaging and inclusive, but also tackle difficult subjects. She shared her tips for making your events more inclusive by being authentic, meeting people where they are, and making sure everyone feels welcome. Read more!
KEEPING IT LOCAL: STARTING SMALL & SCALING UP
Faye Orlove, Junior High
Artist Faye Orlove shared the empowering story of how Junior High, her not-for-profit community space and arts venue, scaled up during the pandemic by opening up to their community and focusing on the future. She also stressed that if you practice authenticity and transparency, people will respond in kind. Read more!
A NEW WORLD OF EVENTS: ADAPTING & GROWING POST-COVID Dayna Frank, NIVA
Learn how Dayna Frank, CEO of First Avenue Productions, spearheaded the founding of the National Independent Venue Association, and rallied her community to fight for aid during a time of uncertainty. Plus: Download NIVA’s reopening checklist. Read more!
COMMUNITY ENGAGEMENT & THE POWER OF INCLUSION
Danielle Nierenberg, Food Tank
The nonprofit Food Tank has a big goal: to build “a global community for safe, healthy, nourished eaters.” During the pandemic, co-founder Danielle Nierenberg pivoted to virtual events, galvanizing Food Tank’s community and growing its global audience through the power of connection. Learn more about how she did it. Read more!
HEALTH, SAFETY, & BRINGING THE WORLD TOGETHER AGAIN
Dr. Bob Wachter & Hrishikesh Hirway
One of RECONVENE’s keynotes featured Dr. Bob Wachter, chair of the Department of Medicine at the University of California, San Francisco, in conversation with Hrishikesh Hirway, creator of Netflix’s “Song Exploder.” The two discussed health and safety and why outdoor settings and increasing vaccine rates are key to operating safe events. Read more!
COVID-SAFETY PRACTICES TO HELP YOUR AUDIENCE FEEL READY TO RETURN
Jess Doren, Served Up
In 2020, Jess Doren launched Served Up, an in-person series of outdoor events in New York City designed to bring positivity into the community during an uncertain time. Doren shared how she used clear messaging, a design-first approach, and more to develop effective reopening guidelines that resonated with attendees Read more!
WHAT´S THE PRICE FOR IRL?
Joe Lurgio, The Caverns
Subterranean concert venue The Caverns in rural Tennessee found a creative way to keep live music alive during the pandemic: They brought it outside, building a pod-style outdoor amphitheatre. Partnerships, clear safety guidelines, and engaging marketing materials were key to their strategy. Read more!
HYBRID BUSINESS MODELS FOR EVENTS
Nora Abousteit, Craft Jam
CratJam CEO Nora Abousteit found success with virtual events and will continue livestreams even as in-person crafting events resume, opting for a hybrid business model. Learn more about how CraftJam pivoted and why Abousteit views virtual events as a complementary — not competitive — piece of her business. Read more!
BEST OF BOTH WORLDS: KEEPING THE VIRTUAL ALIVE IN RE-OPENING
Corey William Schneider, New York Adventure Club
New York Adventure Club’s behind-the-scenes tours of the Big Apple were easy to adapt for a virtual medium. Virtual events even helped the company earn more monthly revenue than ever before in 2020, so they’re moving to a hybrid approach of maintaining virtual offerings while resuming in-person events. Read more!
Ready to take everything you’ve learned from RECONVENE and apply it to your next event?