Tickets are a huge part of cultivating a unique event experience. To excited event-goers, a ticket represents their key to the kingdom. For event creators, it’s a valuable product that has the power to enhance your brand reputation and better communicate with customers.
However, designing a professional-grade ticket from scratch is tricky. That’s where an event ticket template comes to the rescue.
The web is littered with free event ticket templates — some better than others. That’s why Eventbrite has leaned on our years of experience working with event organizers to create five templates, plus this super useful guide to go with it. Read on to find out more about the different template types you can choose from, why digital tickets are the way forward, and how to create a professional event ticket online using Eventbrite.
Table of contents
What are the different types of event ticket templates?
Why should you choose digital tickets?
What features should you look for in a digital event ticket template?
How to create event tickets using Eventbrite’s ticket template
5 free event ticket templates
Here are five free printable event ticket templates to cover a few events. Even if yours doesn’t fall cleanly into one of these categories, these templates are flexible enough to use across the board. Don’t forget, you can also give your attendees the option of a digital ticket through Eventbrite.
Concert ticket template
Looking to rock on or sit down for some soothing tunes? In either case, this printable concert ticket template will help your attendees find where to go and when to get there.
Nightlife event ticket template
Setting the tone for your guests to have a blast at your nightlife event starts with the ticket. With one based on this template, you can get everyone excited and make it a part of your event branding.
Sports ticket template
Whether it’s for a local team game or a major league event, a sports ticket template can capture the excitement and competitive spirit of the occasion. This template ensures fans know all the essential details like time, location, and where they should sit. That’ll help everyone enjoy the game to the fullest.
Workshop ticket template
If you’re organizing a workshop for professional development, a craft, or a tech seminar, the ticket should give all the essential info. It should provide clear details about the workshop’s focus, the date, time, location, and any materials or preparations attendees must make in advance.
Comedy ticket template
Laughter is the best medicine; a comedy show ticket promises relief and joy. The comedy ticket template should capture the spirit of fun and anticipation that comes with a night of laughter. It should clearly state the performer(s), the venue, the show’s date and time, and where the holder should sit.
What are the different types of event ticket templates?
But these great physical ticket templates aren’t the only options. There are two other ticket options:
- Digital ticket templates: People often refer to digital tickets as “e-tickets.” They’re essentially a digital-only version of the traditional piece of paper. Unlike paper tickets, digital tickets can be stored and accessed online or through a mobile device.
- Physical ticket templates: Physical tickets are a great supplement to digital ones. They give your attendees something to hold on to as a souvenir, and they’re more accessible to those who aren’t as tech-savvy.
We recommend you use digital tickets for your events. While physical tickets are helpful, digital tickets are easier to track. Plus, there’s no reason you can’t use both!
Some elements to consider when using a digital ticket template include file type, file size, and device compatibility. A few essential subcategories also sit under the umbrella of digital ticket templates.
For example, you can create:
- PDF tickets
- VIP tickets
- Personalized tickets that include customized text or imagery
- QR code event tickets that enable you to register attendees
Demand for QR code tickets has exploded in recent years, with the number of US smartphone owners actively using QR codes expected to increase to 99.5 million people by 2025. QR tickets are also printable — so there’s still the option for customers who prefer printable tickets.
Explore Eventbrite’s ticketing options
Keen to explore the different types of digital tickets? With Eventbrite, you can issue personalized tickets with custom QR codes, send them to customers as PDFs, and create different ticket types for unique VIP experiences.
Why should you choose digital tickets?
While making a ticket with a cool design is fun, there are a few other things to consider. Digital tickets have extra benefits. Let’s take a look at some of the most important ones:
- Convenience: For attendees, digital tickets mean no waiting in line at a box office and never stressing about losing tickets or missing out on a special event.
- Flexibility: Event attendees love digital tickets because they’re easy to share or sell if attendees can’t attend.
- Price: By going digital, you’ll save money on printing, postage, and box office staffing, and you’ll create a more sustainable event.
- Efficiency: Digital tickets streamline check-in, preventing bottlenecks at your event entrances and reducing friction.
- Personalization: Digital event ticket templates are fast and simple to customize, meaning each attendee has all the relevant information to hand.
- Access to data: Digital tickets enable you to track user behavior and make optimized business decisions based on metrics like the most popular ticket classes, what time of day users engage, and who checks into your event.
In the past, some people have worried that not all attendees will be able to use tickets on their phones. But now, 92% of Americans have them. That means that almost everyone in your target audience can get the benefits of digital tickets. Plus, it makes it a lot easier for you to track and assess how your event went, which is an important part of making even more successful ones in the future.
What features should you look for in a digital event ticket template?
Now that we’ve covered why digital tickets are an advantage, let’s take a closer look at the features you’ll need for the perfect digital ticket:
- Fully customizable fields: Every field in your template should be customizable to include your branding and event details.
- Branding: The ticket and registration process you select should enable you to inject your brand with campaign color schemes, a logo, or other artwork.
- Responsive design: Every digital ticket template worth its salt uses a responsive ticket design to look great (and work) on every device.
- Accessibility: Your ticket template must meet accessibility standards (such as font size and colors) so everyone can read and understand it.
If you’re looking for one platform that can tick all these boxes (and more), it’s time to look at Eventbrite.
With our range of data fields and automation capabilities, you can personalize every ticket with customer information. If you want to create well-designed tickets your guests can print out to sit alongside their digital tickets, we have integrations to make that happen.
All our tickets are fully responsive and accessible for the convenience of your guests. But we can also help you streamline the process of scanning those tickets and checking in your guests using the Eventbrite Organizer app.
With the app, you can monitor real-time ticket sales, check in your guests, track attendance, and even accept secure payment for box office tickets and merchandise on the day.
Eventbrite’s integration with WordPress also enables you to embed registration pages on your website — which means your customers can purchase tickets directly from your website and your Eventbrite creator page.
This integration maximizes your chances of conversion and provides a simple and frictionless ticketing system.
How to create event tickets using Eventbrite’s ticket template
When using digital event ticket templates, you’ll struggle to find anything faster or simpler than creating tickets using Eventbrite when using digital event ticket templates.
After you create an account on Eventbrite, the process is fast and simple. We’ll walk you through it:
- Create an event and add your event media — the featured image you use here will appear on your ticket, so you can fully customize it at this stage
- Once you’ve created your event, go to ‘Tickets’
- Select ‘Create new ticket’
- Choose a ticket type (paid, free, or donation)
- Add a name, quantity, and price (if paid)
- Customize fields in advanced settings (options include sales end date visibility, ticket description, ticket visibility, tickets per order, and sales channel)
- Save your changes and view your event to confirm your ticket settings are correct
That’s really all there is to it.
Once you’ve created your tickets, you can go into “Advanced Options” to customize the ticketing process and experience further.
Eventbrite’s online ticketing system automatically generates digital event tickets and reminds attendees to access their tickets through the Eventbrite app.
Start creating and selling your event tickets
Using a digital event ticket template is easy and generates well-designed, personalized tickets your attendees can easily buy. They’re super convenient, allowing you to understand buying patterns more easily by analyzing the data each purchase generates.
But to make professional digital tickets that give you and your attendees the full benefits of this type of ticket, you need a ticket template that ticks all the right boxes.
Fortunately, Eventbrite’s digital event ticket template has all the important features and simplifies the process so you can focus on planning awesome events.
