Did you know that WordPress powers 26% of the internet? If you’re one of the millions of people using WordPress.com for your website or blog, you may already be taking advantage of the platform’s wide array of themes. If you also use Eventbrite, you can connect to Eventbrite from any theme you like to give your site the look and feel you want.
But the WordPress and Eventbrite integration gives you more than just a pretty page. Here are four ways you can use the integration to better promote and sell tickets to your events online.
1. Reach more people
One of the best things about WordPress.com is its wide selection of easy-to-use themes for your site. There are hundreds of beautifully designed themes to choose from, all of which can be connected to Eventbrite. This allows you to promote and sell tickets to your events from any WordPress theme.
What’s so great about that? First of all, promoting your event from your website or blog sends organic traffic to your event promotion. WordPress themes are also all responsive, meaning they’ll look great on any screen size for mobile users. And because visitors can start the purchase process right from your site, you can sell more tickets, particularly if you already get a healthy amount of traffic to your site.
Speaking of traffic to your site, WordPress themes also help you gain visitors through organic search. They’re optimized for search engines, and every website includes a Google-friendly sitemap. The rich analytics you get through the platform can tell you where your site visitors are from, what they read, and when they visited, so you can make your site more engaging for them — and more lucrative for you. As a result, WordPress can become part of your online marketing and advertising plan.
If you’re hosting virtual events, online event promotion is especially important. Most virtual event attendees are going to find out about your event online. So, they’ll appreciate the convenience of your WordPress event calendar, which allows them to easily register for a virtual event from their device.
Just getting started designing your WordPress site? Learn how to create a sell-out event website.
2. Elevate your event brand
The ability to use a WordPress theme that complements your existing design also helps you build and maintain a strong event brand. Instead of getting stuck with a generic page, you can showcase the unique aspects of your event with custom logos and backgrounds, photo galleries, videos, and embedded social feeds. You can also control your page design, fonts, colors, and more with WordPress’s easy “drag-and-drop” interface.
WordPress uses the latest user experience design techniques so your page is intuitive for anyone to navigate — and attractive to even the most web-savvy attendees. An elevated customer experience is even more important if your tickets have a high price tag.
You can even use WordPress to schedule an event. It’s just as easy to connect your WordPress site to Eventbrite as to Facebook or Twitter using the Publicize feature. Just go to your Sharing page, find Eventbrite under “Other Connections”, and connect.
3. Save time and resources with automation
Once connected to WordPress, your Eventbrite events will automatically be pulled into your site. You can specify where on your sitemap to display the events, including all the important information: title, location, date, time, links to a more detailed view, and your ticketing or registration information.
The best part? Every time you update your Eventbrite listing, you can easily push all the changes to your WordPress website — no duplicative work or coding skills required. If you manage multiple or recurring events, the Eventbrite Venue theme will save you tons of time and resources with a full calendar view. You can also schedule blog and social media posts from one central dashboard, on both desktop and mobile. If you’d like to filter which events are on the page by venue or organizer, it’s similar to adding categories and tags to the page. This process will be seamless, and WordPress event registration will be fully integrated into the design of your site.
Attendees can then select how many tickets to order, enter promotional codes, and start the ordering process right from your site. This means ticket buyers are more likely to complete their order in one sales process, so you’ll see fewer abandoned carts — and higher sales.
4. Offer event registration on your website
If you’d prefer to sell tickets to your event without customizing a theme, WordPress.com’s Eventbrite block is a WordPress event management plugin that allows you to sell tickets, simply. You can embed event details and a registration button on your website, or you can add an Eventbrite button to your site on your own, branded sales page. When visitors click on this button, they’ll see a pop-up where they can register. This WordPress event attendance plugin is completely customizable: you can select the text, colors, and shape of the button for seamless integration with your website design.
Want to learn more about the benefits of using WordPress? Check out Elevate Your Event Brand Through Your WordPress Website. You can also download this Event Automation guide to learn more about using technology to scale your events business.