Improving on excellence is part of Fitter & Faster’s mission. The company provides swim clinics and camps for competitive swimmers all around the United States, as well as in Canada and the Bahamas. Their students are already good — but they come to the camps to be great.
Over the last three years, Fitter & Faster has run swim camps at 100 locations throughout the United States, but the company is rapidly expanding. This year they will hold camps at 300 locations in 47 states as well as Canada and the Bahamas. But as the company scaled, their in-house ticketing platform held them back from that mission. Fitter & Faster CEO and founder David Arluck knew they needed a streamlined registration system that would allow them to reach excellence.
The challenge: Focusing on swimming, not ticketing
Fitter & Faster hosts hundreds of events all over the country, with many options for swimmers to participate. A swimmer might choose to attend specific sessions or days of a camp, and some sessions are specifically designed for certain age groups. That adds up to a lot of possible ticket types for attendees.
With so many customized events to plan and prepare for, Fitter & Faster’s staff needed a simple, easy-to-use ticketing platform. Arluck wanted to minimize the time staff spent handling registrations and free them up to do what they do best: teach swimmers. So Arluck turned to Eventbrite.
Saving time to focus on building the best camps
When Fitter & Faster was founded in 2009, the owners built their own ticketing platform. Arluck estimates that employees spent hundreds of hours every year managing ticketing for events, updating the platform, pulling data for swim events, and making sure customer data was secure. Arluck needed to get that time back.
Once they made the switch, Eventbrite’s secure ticketing platform freed up staff to focus their energy where it mattered: on the swim clinics and camps.
“We’re not worried about the technology,” says Arluck. “We know that Eventbrite is going to remain on the leading edge of ticketing.”
Personalizing the camp experience
Fitter & Faster’s instructors don’t teach cookie-cutter courses. They prepare for each event, pulling registration data so they know who is going to be attending and what those swimmers need to learn to excel.
While obtaining registration data was possible with the old ticketing system, staff members had to spend time getting the right information out of the system. Eventbrite makes this task easy,. allowing Fitter & Faster staff to quickly pull the registration list to see who is going to be at each event and what their needs are.
Providing excellent attendee experience – from registration to the pool
The Fitter & Faster experience doesn’t begin when swimmers arrive at a swim camp — it starts at registration.
To ensure swimmers get a registration experience in keeping with Fitter & Faster’s brand, the company’s developers used Eventbrite’s embedded checkout feature to host end-to-end purchases right on the company’s website.
Now when swimmers and coaches register for a camp or clinic online, they start their Fitter & Faster journey with an easy, seamless registration user experience.
The partnership has also helped Fitter & Faster think more creatively about the sorts of tickets they create for their events. Because Eventbrite offers options for different ticket types, Fitter & Faster has experimented, offering new ticket tiers for some of their events that drive more revenue.
Swimming into the future
In the year since Fitter & Faster partnered with Eventbrite, the company has grown. Staff members spend less time on ticketing, and more time coming up with new curricula and starting up new camps and clinics.
“Working with Eventbrite enables us to focus on our core business, making sure each camp we do is world-class,” says Arluck. “There’s no better feeling than when someone says a camp was the best day of their life.”
Want to read the full story of how fitter & Faster moved their event into the future? Check out the case study.