Each month more than 1 billion music fans come to YouTube to be part of music culture and discover new music online.  And it’s at the intersection of online discovery and the power of live shows that our newest partnership comes to life:  Eventbrite is now integrated with YouTube!

Starting today, live music performances at the U.S. venues and festivals we partner with will be eligible for automatic listing next to the videos on YouTube Official Artist Channels across YouTube desktop and within the YouTube app.

Discover an artist’s video you like on YouTube?  This integration turns the area directly underneath the video into an ‘On Tour’ section of the page, surfacing the shows geographically closest to you. Interested in checking them out live? Just click the “Tickets” button to easily snag yourself (and your friends) a ticket.

Over 1 million artists use YouTube to share their talents with the world and this new integration brings those artists together with some of North America’s top independent clubs, venues and festivals whether it’s New England’s indie pop duo Tune-Yards playing the Knockdown Center in Queens, NY, or indie act of Montreal performing a string of shows at awesome independent venues across the U.S., including Neumos in Seattle.

YouTube is an incredible place for potential fans to discover emerging artists and musicians that are unique, edgy and pushing creative boundaries. For example, YouTube’s Artist on the Rise Program features new music videos from emerging music artists weekly—an initiative we feel equally  passionate about as these are often the acts that perform on the stages of the independent live venues and promoters we partner with.

We’re proud to form partnerships that play a part in bringing artists, fans and promoters together online, and to support  connections built offline through live shows. YouTube joins a suite of over 50 distribution partners that helped the promoters, event managers, producers, and creators that chose Eventbrite as their ticketing and event technology partner to reach wider audiences. And now, together with YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues, and give fans the kinds of live music experiences they’ll never forget.

Check out our official press release here.

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