Julia Hartz, Eventbrite’s Co-Founder and President, shares her business tips as a entrepreneur and mom.

Morning – Hartz House, any given day of the week
Does my hair look okay? Is her hair brushed? Do my clothes match? Is she clothed at all? Did she eat all of her breakfast? When was the last time I ate a real meal?

These are the routine questions that run through my head in the five minutes that make the distinct difference between me being a stellar, working, do-it-all mother getting her child to preschool on time and the harried, doing-too-much mother who rolls up tardy. It’s a toss-up which one I am on any given weekday. Can you relate?

There isn’t a week that goes by these days when I don’t have a “parallel life moment” in raising a toddler and running a company that just yesterday was an infant startup but now is growing like a weed and expanding in areas I’ve never dreamed could be possible.

As most moms would relate, time management has evolved from a science to an art in my life. Balancing the wiles of supporting a growing startup and the learning curve of being a first-time parent makes for a very interesting schedule, indeed. The most important time management tactic I’ve honed over the last 3.5 years is prioritization. I decide what is most important to me in both family life and work life then I prioritize around those aspects. That means not everything gets done and most certainly not on time (just ask our Eventbrite editor about this blog post, for instance), but at the end of the day, I mentally take stock of what I did spend my time on and make sure it was what is most important to me.

A great exercise for this is to write out the areas where you’d like to spend your time, (e.g. with your child, with the people of your company, thinking about big ideas, etc.), and put a percentage of your time next to each. Now, figure out how many hours that percentage of your time equates to and write that down. Finally, go to your calendar for the last two weeks, write down what you actually spent your time on in hours and figure out the delta. Now, make adjustments in your future calendar to allow for more time spent on those things that are most important to you and less on those things that are taking up a lot of time but may not be at the top of your list.

Here’s what mine looked like for time spent at the office:

Being an entrepreneur essentially means you dream up your own ideas and create your path along the way. While parenthood may feel mapped out by others expectations and ideals, you and your partner are really making it up as you go along. Being brave enough to think outside of the box and really give thought to what is best for you and your family is challenging and wildly rewarding.

The best lesson I’ve learned in trying to “do it all” is to have the courage to ask for and receive help. Getting over the stigma of needing to appear as if I do it all myself took about 12 months. I finally realized that the only way to be a successful happy mother, founder, wife, and daughter, was to accept the help that was being offered to me.

I find this to be true in entrepreneurship, as well. We’ve built a village of supporters around Eventbrite that has truly defined who we are and helped us get to where we want to be. We’re indebted to those who have helped us along the way and it’s not unlike how I feel about my own support group at home (I’m looking at you: Mom, Peg, Toni, Rachael, Marina, and Natalie). My husband, co-founder, and mentor, Kevin plays a big role in this, as well. He is a huge part of my standing upright as we both balance our work and family lives.  He inspires and empowers me everyday to be a leader and a mother.

As many moms will relate to, I don’t have any time for manual or arduous processes in any aspect of my life. Services that I adhere to are those that save me time, provide me great service, and make my life easier. From Amazon Prime (for all our household needs) to Zappos overnight delivery (for when Emma shreds through a pair of sneakers at school) to Evernote (which records my every thought to archive when I can’t remember what I did the day before) – these are frontline players in my life and I would be lost without them. And yes, you can imagine Eventbrite (my first born) fits in that category quite well.

In a future post, I’ll tell you about the time that I valiantly volunteered myself to be the chair of invitations and ticketing for a nonprofit’s fall fundraiser event (we all lose our minds sometimes) and how it led me to really understand the power of Eventbrite.

For now, I invite you to join the conversation as we explore the modern world of motherhood and events. We hope to share our best practices and foster a conversation around effective fundraising by utilizing technology that will make your life easier and make you look like a hero in the process.

The other day, my daughter noticed that I was hurrying around and she invited me to take 10 deep breaths with her in criss-cross, applesauce position. You gotta love preschoolers.


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