At Eventbrite, we’re pretty big believers in events (shocker, right?) So you can imagine how we felt when we learned about an awesome event… that was all about events. Held on June 25th at Microsoft’s Mountain View campus, EventTech 2010 aims to connect event types of all stripes—from conference organizers to brand evangelists to VCs—for a day of dynamic sessions, technology demos, and networking.

Of course, when the subject of your event is events, the stakes are high: you’d better throw a good one yourself. So we were very curious to chat with Shai Goldman, a Silicon Valley vet and one of the event’s organizers, and hear what was on tap for EventTech—and how he and co-organizer Dave Nielsen (an “unconference” pioneer) had designed the gathering. Here are the 4 key approaches Goldman detailed:

Spotlight new technologies—and incorporate those technologies into the event

As a tech event, EventTech will have all sorts of great new products and gadgets to demo—products like CrowdCompass, a mobile app that allows conference organizers to communicate with an audience, and UserVoice, which enables attendees to discuss what they’d like to see in advance. But they’re not just going to talk about them. They’re going to put them into action at the event and benefit from what they can do.

Continue “the big push to openness”

Another key technology they’ll be both spotlighting and deploying is, which will stream the event live to those who can’t make it. It’s all part of what Shai describes as the “big push to openness”: a realization that allowing online folks to connect with offline events doesn’t detract from those events, but actually enriches them and extends their reach.

Replace panels with case studies

“A typical conference has a panel, then networking breaks,” Shai noted. “We wanted to take the panels out of it.” Instead of going with long-winded talks, the organizers have adopted a more dynamic, focused approach: case studies, intertwined with company presentations. They believe this will keep attendees engaged, and also allow them to spend more time on the elements that interest them most.

Schedule the unscheduled

If the greatest value at an event comes from networking and impromptu conversation, why squeeze that out with too many planned sessions? Dave Nielsen’s experience with unconferences has shown him the value of scheduling time that is specifically unscheduled. That’s why the EventTech team have decided to plan for a full 3 hours of open time in the afternoon—time when attendees can chat, trade ideas, and build the connections that really set live events apart.