Your event brand is like a stock price. Its value goes up when attendees are surprised and delighted, and goes down when you fail to deliver on your brand promise. To give event-goers a truly memorable experience, organizers need to consider every aspect of the live experience — including the contents of your event swag bag.

So how do you choose the right swag? How do you prevent these giveaways from breaking your budget? And how do you ensure your swag doesn’t end up in the trash — or worse, hurting your brand?

Find out the answers in this handy infographic.

Check out the updated version of this infographic in this blog post.

[Click the infographic to enlarge or download as a PDF]