Your ticket sales hit the ground running. You were getting great sales on the website, on Eventbrite, even over the phone. But then you hit a wall. Sales slump. The line goes dead. 

Some may panic and start throwing money around, hoping it will stick. But you don’t have to waste budget to attract buyers. Using Eventbrite Reports, you can sift and sort through valuable data in seconds to target exactly what efforts are serving you, and which deserve the kibosh. 

The Report options could be daunting, especially if you have no inkling of where to focus your analysis. To help you get better acquainted with the Organizer dashboard and Event Reports, we have compiled our top Reports and how best to approach them.

Access your Eventbrite Reports with ease

To access your reports, log in to your Eventbrite account. For the majority of these reports, remember that you can customize the date range and export the data to an Excel sheet to more easily sort and view information. 

Attendee Summary 

To access click “Analyze,” then “Event Reports” on the left-hand menu.

What it is: Attendee Summary generates a data line for each individual ticket buyer with information like how many tickets they purchased, their order number, and their email. You also have the ability to sort by custom question responses (and more) in the dropdown menu. 

Why organizers use it: 

  • Identifying merch orders that need to be fulfilled by mail
  • Sorting out emails from new customers who need to be added to an email list
  • Identifying trends in attendees to target them in Facebook lookalike audiences for future events 

Analytics

To access, under “Analyze,” click “Analytics.”

What it is: Analytics compiles information about your ticket sales. Analytics data can be presented in four different ways to make it easy for you to analyze the evolution of your ticket sales or registrations. 

Why organizers use it: 

  • Traffic: See how many views your event listing has received over time.
  • Sales: View the total sales for your event over time.
  • Sales Channel: View total sales for your event by the various channels like your website, Facebook Events, and your Eventbrite Event page. This can help you identify which channels are benefiting you the most. 
  • Attendee: View a heat map of your ticket buyers. This is useful for creators looking to expand. If your event has major sales in a neighboring city, for example, you may want to consider moving your event or adding a second one entirely. 

Payout Summary

To access, under your Account Settings, click “Organizer” and then “Payout Summary.”

What it is: Payout Summary gives you information on your payouts from your ticket sales. Use it to identify incoming payouts, see canceled payouts, and check past payouts. 

Why organizers use it: 

  • To prepare for upcoming budget requirements, like paying vendors in advance 
  • To keep track of a customized payout schedule (available for Premium and Professional customers)
  • To analyze overall sales and cross check with event budget and projected ROI

Sales Summary 

To access click “Analyze,” then “Event Reports” on the left-hand menu.

What it is: Sales Summary allows you to view your sales by ticket type, providing valuable information about the efficacy of your tiered pricing

Why organizers use it: 

  • To sort attendees by ticket type  and prepare to fulfill the promised benefits of each type (i.e. preferred seating)
  • To analyze the effectiveness of each ticket type in encouraging sales and engagement

Get started with reports

To view your own reports and customize them to meet the needs of your event, sign in  to your account now.

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