How do I create a promo code on Eventbrite?

You can create promo codes under the "Promo Codes" section in your event's manage dashboard. Simply choose your code name, select the discount type and amount, and specify which tickets it applies to before saving.

Can I limit the use of a discount code for event tickets?

Yes, Eventbrite gives you full control over any discount code event tickets are sold with. You can set a total usage limit for each code, plus start and end dates, to create urgency and manage your ticket inventory effectively.

What types of promotional ticket discounts can I offer?

You can offer several types of discounts. These include a fixed price reduction (e.g., $5 off), a percentage discount (e.g., 20% off), or codes that grant access to hidden, non-public ticket types.

How can I use an early access code for a presale?

Create a hidden ticket type and then generate an access code. Share this code with your target audience, and only those with the code will be able to see and purchase the hidden presale tickets on your event page.

Is it possible to track the success of my coupon code ticketing?

Absolutely. Eventbrite's reporting tools show you how many times each code has been used. By creating unique codes for different campaigns, you can easily track which marketing channels are most effective.

Can I offer a discount on multiple ticket types at once?

Yes, when you set up a promo code, you can choose to apply it to all visible ticket types or select specific ones. This gives you the flexibility to discount VIP tickets, for example, but not General Admission.

Create Event Promo Codes & Discount Codes | Eventbrite

Event Promo Codes & Discount Codes

Easily create event promo codes to boost sales, reward loyal attendees, and track your marketing efforts. With flexible discount options, you can sell more tickets and reach your event goals.

How to create and use discount codes for your events

Eventbrite makes it simple to set up a promotional ticket discount for any event. In just a few clicks from your event dashboard, you can create custom codes that help you meet your sales goals and track the effectiveness of your marketing channels.

Set up your promotion in minutes

Choose your discount type: Offer a fixed amount off, a percentage off the ticket price, or even create buy-one-get-one deals.
Control your offer: Set start and end dates for your promotion, limit the total number of uses, or apply discounts to specific ticket types like VIP or Early Bird.
Create access codes: Use an early access code to reveal hidden tickets to specific groups, such as members, sponsors, or your email subscribers, rewarding them with exclusive access before tickets go on sale to the general public.

Your command center for promotional ticketing

Eventbrite provides all the tools you need to create, distribute, and track your discount codes in one place.

Flexible Code Creation

Generate unique codes for different marketing channels or audience segments. Tailor your promotional strategy to fit your event's specific needs.

Seamless Attendee Checkout

Attendees can easily apply their discount code during checkout on your event page, providing a smooth and simple purchase experience.

Track Your Performance

Use our built-in analytics to see how many times each code has been used. Measure the success of your campaigns and understand your return on investment.

Why use Eventbrite for your discount and promo codes?

With our tools, creators sell 67% more tickets.

An empty theater auditorium with lit stage, awaiting attendees who bought tickets with a discount code.

Drive Ticket Sales and Urgency

Incentivize attendees to buy now with limited-time offers. A well-timed discount code for event tickets can create urgency and significantly boost your sales velocity, helping you sell out faster.

An exclusive VIP seating area at an outdoor festival, offered to attendees using a promo code.

Reward Loyalty and Target Audiences

Create special offers for past attendees, members, or corporate partners. A unique coupon code makes your audience feel valued and encourages repeat attendance at your future events.

An outdoor event stage, showing how organizers can track promo code success from different channels.

Measure Your Marketing Impact

Generate different codes for your email list, social media ads, and event partners. By tracking usage, you can see exactly which channels are driving the most ticket sales and optimize your promotion strategy.

A complete toolkit to power your event's success

Promo codes work seamlessly with Eventbrite's full suite of tools designed to help you promote your event, manage operations, and grow your audience.

A large, empty conference hall prepared for an event, managed with Eventbrite's integrated tools.

Custom Ticket Types

Create different ticket tiers like Early Bird, General Admission, and VIP, then apply specific discount codes to each.

Email & Social Marketing

Share your promo codes directly with your community through our integrated email marketing tools and social media integrations.

The Eventbrite Organizer App

Manage your event on the go. Check in attendees and even sell tickets at the door, applying discounts as needed with Tap to Pay.

Real-Time Analytics

Monitor ticket sales and track promo code usage from your dashboard to get a clear picture of your event's performance.

The conversion rate on Eventbrite was 20% better than other ticketing platforms...plus the automated emails generate a lot of new sales each time we post a new event.Seed Talks

We rely on Eventbrite for its discoverability and we're gaining followers. I can't think of an event where it wouldn't make sense to be using Eventbrite's marketing tools.Something Dope for the People

Eventbrite’s powerful reporting and promotional tools have been essential to track sales trends and engage our audience on their preferred channels. The platform makes it easier to reach the communities we serve.Elsewhere, Brooklyn, NY

Frequently asked questions

Ready to sell more tickets with event promo codes?

Create your event on Eventbrite and start using powerful, flexible promotional tools to reach your sales goals.