Can I sell season passes for a series of events on Eventbrite?

Yes, you can create a custom ticket type, such as 'Full Season Pass,' that grants access to all events in your series. You can list the full schedule in your event description to let buyers know what's included in their recurring access pass.

How do I offer special pricing or tickets for members?

You can create specific ticket types visible only to certain people using access codes. Alternatively, you can offer promo codes that apply a discount to a public ticket, making it easy to provide special pricing to your members.

Is it possible to sell different tiers of membership?

Absolutely. Eventbrite allows you to create multiple ticket types for a single event or series. You can set up tiers like 'Gold Membership' or 'Standard Pass,' each with its own price, description, and quantity.

How can I communicate with my season pass holders?

Eventbrite's built-in email marketing tools let you send updates, reminders, and exclusive offers directly to your members and subscriber tickets holders. You can filter your audience to ensure the right people get the right message.

What's the best way to check in season pass holders at multiple events?

The free Eventbrite Organizer app is the perfect tool for this. At each event, simply use your mobile device to scan the QR code on your members' tickets for fast, secure, and reliable entry.

Can I track sales for my membership program?

Yes, our analytics and reporting tools provide detailed insights into your ticket sales. You can easily track the performance of your season pass ticketing, monitor revenue, and understand attendance patterns across your events.

Membership & Season Pass Ticketing Platform | Eventbrite

Membership & Season Tickets

Our platform provides easy-to-use membership event ticketing tools to help you sell season passes, manage member access, and build a loyal community around your venue or club.

How to manage memberships and season passes with Eventbrite

Building a loyal base of supporters is simple with ticketing tools designed for recurring access. Eventbrite helps you create and manage exclusive tickets for your most dedicated attendees, turning one-time visitors into long-term members.

Set up your membership or pass

Create custom ticket types for different levels of access. Whether you're offering a full season pass, a flexible multi-event bundle, or exclusive subscriber tickets, you can tailor your ticketing to match your program.

Create VIP Tiers: Offer premium packages with special perks by setting up distinct VIP ticket types.
Use Promo Codes: Provide special discounts for renewing members or early subscribers.
Manage Access: Use access codes to create hidden tickets visible only to your members, ensuring exclusivity.

By packaging your events, you can create a predictable revenue stream while giving your community a simple way to commit to a full season of programming.

Your all-in-one membership event platform

Eventbrite provides all the tools you need to launch, manage, and grow your membership program.

Flexible Membership Tiers

Create multiple ticket types to represent different levels of membership or season pass options, from basic access to all-inclusive VIP packages.

Seamless Member Purchasing

Offer a smooth and secure checkout experience for your attendees on a professional event page that showcases your season's offerings.

Exclusive Member Access

Provide a top-tier experience with QR-code tickets that make check-in fast and easy for your members at every event, all season long.

Why Eventbrite is the ideal choice for season pass ticketing

Join millions of creators who connect with a global community of more than 89M monthly average users.

An empty art gallery, representing a venue that offers memberships to patrons.

Build a loyal community

Turn casual attendees into dedicated fans. By offering memberships and season passes, you create a reliable base of support and foster a stronger connection with your audience.

The front entrance of a modern music venue, a place that would use season pass ticketing.

Streamline entry for your regulars

Give your members the priority treatment they deserve. The Eventbrite Organizer app allows for quick and easy QR code scanning, ensuring your season pass holders get inside smoothly and quickly, every time.

Looking out from the stage at the empty seats of an auditorium, ready for a season of events.

Manage subscribers with ease

Keep a pulse on your program's performance. Track your season pass sales, monitor attendance across events, and gain insights into your members' behavior with our clear reporting and analytics tools.

Essential tools for your membership program

From the initial sale to the final event of the season, our integrated tools help you manage every aspect of your membership and season pass program.

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Custom Ticket Types

Easily create and sell subscriber tickets, multi-event passes, or tiered membership levels like 'Gold' or 'VIP' for your season.

Exclusive Access Codes

Offer early access or special pricing to your loyal members by creating hidden tickets that are only visible with a unique code.

Email Marketing Tools

Keep your members informed about upcoming events, renewal deadlines, and exclusive content with our integrated email campaign features.

On-site Sales & Check-in

Use the Eventbrite Organizer app to scan members in at the door and sell any remaining tickets or new memberships on-site with Tap to Pay.

If you’re using Eventbrite ticketing, Eventbrite Ads is an obvious place for those advertising dollars to go.The Riot Comedy Club

Ultimately what I need is for people to land on the event page. The more views I have, the more likely I am to sell out.Drunk Theatre

Eventbrite automatically promotes my events to local buyers — and 15% of our ticket sales come from that exposure.Michelle Harris, Uncorked Wine Festivals

Frequently asked questions

Launch your membership program with Eventbrite

Create your event page and start selling season passes and member tickets in minutes. It’s free to sign up and get started.