How do I create early bird tickets for my event on Eventbrite?

You can easily create early bird event tickets by setting up a new ticket type. Simply name it “Early Bird,” set a discounted price, and use the scheduling feature to define a limited sales period. When that period ends, sales for that tier will automatically close.

Can I limit the number of tickets available for each price tier?

Yes, you have full control over inventory. For each ticket type you create, you can set a specific quantity available. This is perfect for creating scarcity for early bird discount tickets and managing capacity for VIP packages.

What happens when an early bird ticket tier sells out?

Once a ticket tier sells out or its scheduled sales period ends, it will automatically become unavailable to new buyers on your event page. You can then have your next tier, like General Admission, already scheduled to go on sale.

Can I offer different perks with different ticket types?

Absolutely. Use the ticket description field to detail the specific perks for each tier, such as VIP access, a free drink, or an exclusive merchandise item. This helps attendees understand the value of your tiered ticket pricing.

Is it possible to hide certain ticket tiers from the public?

Yes, you can create hidden ticket types using access codes. This is useful for offering special pre-sales to a mailing list, sponsors, or a specific group of attendees without making the ticket tier visible to everyone.

Does Eventbrite charge a fee for each ticket type I create?

No, you can create as many ticket types as you need without any extra charges. Our standard ticketing fees apply only when you sell a paid ticket, regardless of how many tiers you've set up for your event.

Create Early Bird & Tiered Ticket Pricing | Eventbrite

Multi-tier & Early Bird Ticket Pricing

Build excitement and drive revenue from day one by creating early bird event tickets and multiple ticket price tiers. Eventbrite makes it easy to set up custom ticket types that reward early purchasers and offer unique experiences for every attendee.

How to set up tiered ticket pricing on Eventbrite

Creating multiple ticket types allows you to build a pricing strategy that matches your event's goals. You can reward passionate fans with early access, create premium experiences, and manage capacity with simple, powerful tools.

Get started with ticket tiers:

Create Your Event: Log in to your Eventbrite account and select “Create Event.” Fill in your event details like title, date, and location.
Go to Tickets: In your event dashboard, navigate to the “Tickets” section.
Add Ticket Types: Create your first ticket type, such as “Super Early Bird.” Set its price and the total quantity available. Define the sales dates to create a limited window for this special price.
Build Your Tiers: Repeat the process to add more tiers, such as “Early Bird,” “General Admission,” and “VIP Package.” You can add descriptions to highlight what each ticket includes, from basic entry to exclusive perks.

Your toolkit for flexible event pricing

Eventbrite gives you everything you need to implement a smart, tiered ticketing strategy.

Effortless Tier Setup

Quickly create and customize multiple ticket types. Set custom names, prices, quantities, and sales schedules for each tier in just a few clicks.

Drive Early Sales

Incentivize attendees to buy sooner with early bird discount tickets. Secure revenue earlier in your event lifecycle and create valuable social proof.

Automate Price Changes

Schedule your ticket price tiers to go live automatically. When one tier sells out or its sales period ends, the next one begins without any manual work.

Sell smarter with multiple ticket types

With our tools, creators sell 67% more tickets by offering attendees more ways to buy.

An event box office ready to sell tickets with multiple price tiers.

Maximize Revenue with Smart Pricing

Tiered ticket pricing helps you capture the full value of your event. Start with lower-priced early bird tickets to build momentum, then gradually increase the price as your event date approaches to maximize income.

An empty VIP lounge at an event, a perk offered through a premium ticket tier.

Create Premium Attendee Experiences

Go beyond general admission by creating VIP ticket tiers. Offer exclusive access, merchandise bundles, or other perks that cater to your most dedicated fans and create new revenue streams for your event.

An empty amphitheater, where different sections could correspond to tiered ticket pricing.

Control Your Sales Flow

Manage demand by setting specific quantities for each ticket tier. Limited availability for early bird discount tickets creates a natural sense of urgency that encourages immediate purchases.

Essential features for your tiered ticketing strategy

From setup to sales, our platform is built to support flexible and powerful pricing for your events.

An outdoor festival space during setup, perfect for an event with early bird tickets.

Custom Ticket Types

Create unlimited ticket types for paid, free, or donation entries. Name them, add descriptions, and set specific permissions for each.

Scheduled Ticket Sales

Set specific start and end dates for each ticket tier. Automate your pricing changes so you can focus on promoting your event.

Real-time Analytics

Track sales for each ticket type with easy-to-read reports. See which tiers are most popular and make data-driven decisions on the fly.

Promo & Access Codes

Offer special discounts for specific ticket tiers or create hidden tickets for select groups, giving you even more control over your sales.

[Getting people in the door quickly] wasn’t something that happened before. But since we’ve switched to Eventbrite, we decided to release all of our tickets ahead of time instead of holding the majority to sell at the door.Megan Wilson, Director of Digital Strategy, Harpoon Brewery

The conversion rate on Eventbrite was 20% better than other ticketing platforms...plus the automated emails generate a lot of new sales each time we post a new event.Seed Talks

We rely on Eventbrite for its discoverability and we're gaining followers. I can't think of an event where it wouldn't make sense to be using Eventbrite's marketing tools.Something Dope for the People

Frequently asked questions

Start selling with smart, tiered pricing today

Create your event and set up your first ticket tiers in minutes. It’s free to get started and build the perfect pricing strategy to maximize your sales.