Eventbrite Boost launched last May amid the live events resurgence. Maybe Boost helped you bring people back together. Maybe, you continued gathering virtually (shout out to our Zoom integration). Probably, you’ve done a little of both. You know your events best.
It’s abundantly clear: The desire to connect at events like yours never went away. In fact, that desire grew stronger. According to LASSO, an event staff management solution, “for every one event canceled, six new events were scheduled.”
Last year, Boost’s email and social media campaign tools helped thousands of creators like you send the right message to the right people. And people — the ones who love your events — are at the heart of every good marketing strategy.
Today, it’s easier than ever to reach those people. Time to engage and grow your audience.
Send up to 10,000 emails every day with a Boost subscription, and reach your audience where they are.
According to a 2019 report, email yields $42 for every $1 spent, a whopping 4,200 ROI. Obviously, the stakes are high with email, which means you need a surefire strategy.
Enter Boost. Our team has found the easiest email strategy to begin with is re-engaging past attendees. Although these people have already shown up for your events, you need to keep them tuned in with news about your latest offerings. Since your events are already listed on Eventbrite, Boost gives you the option to create an email list of everyone that’s already bought a ticket.
Once you’ve got the contact list in place, it’s time to finetune the content. Your email’s subject line and body messaging are important. Be sure you’re clearly and quickly communicating the important details of your upcoming events. With Boost, you can add the important information about one or multiple events to your email, each with a call to action where people can purchase tickets. In short, your emails will look professional and drive ticket sales.
Bigger ticket sales = bigger audience = bigger email list. Why should a bigger email list come with a bigger price tag? At Boost, an upgrade to the starter plan allows you to send up to 10,000 emails a day for half the price of other email platforms. (If your volume falls under 250 emails per day, you’re covered by Boost’s free plan.) And the results are real: creators who launched Paid Email Marketing campaigns sold an average of 4x more tickets per event*.
Build your audience even when you don’t have events
Engaging your audience when you don’t have upcoming events — also known as “always-on marketing” — is what separates a good marketing strategy from a great marketing strategy. This is the time to run Boost’s Instagram Growth campaigns and, if you’re a wordsmith, send an email newsletter.
According to SimilarWeb data, “Substack newsletters generated 24.57 million visits in September 2021 (up from 18 million in April 2021).” Staying in touch with your fans keeps your events on their radar, which means when you’re programming again, you’ll have a bigger audience than ever.
With Eventbrite Boost, reaching and growing your audience is a breeze. Get started today.
Exclusions to 10,000 email send limit apply: music creators, who have higher limits and special contract conditions; creators who have received upgraded send limits through sales requests’ creators in Boost free trials; creators who have been flagged for spamming in the past.
*Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Paid Email Marketing with any event that was not promoted with the same tool.
