Events centered around holidays are sure hits among kids and families — and Easter is no exception. The warmer weather gives everyone an excuse to come together as a family around a holiday with lots of fun traditions. But that doesn’t automatically mean they’ll line up to attend your Easter event.

Without proper planning, important elements can be forgotten — and no one wants an egg hunt without candy! To thrill parents and children alike at your Easter event, make sure to follow these seven steps.

Step #1: Define your objective for your Easter event

It may seem excessive to create a strategy for a relaxed, family-friendly event. But clearly defined goals will give you and your team something to reference when issues arise.

The key to this step is to keep your objective simple: Are you putting this event on to strengthen your community? To raise money for charity? Or to simply show some local kids a good time?

You’ll certainly want to draw as many people to your event as possible. But hitting your attendance goal doesn’t necessarily mean your event was a success. Instead, think of the other objectives you need to achieve, like funds raised, newsletter sign-ups, event revenue, or awareness.

Once you have your objective down, it will help you define your approach for all of the following steps.

Step #2: Outline your event budgeting needs and limitations

Whether you plan to host a scrappy Easter egg hunt or a lavish festival, a clear budget will help you and your event staff avoid unexpected costs.

Budgeting is no one’s favorite part of planning events. Which is why you want an event budget template — like this one — that’s easy to understand and can be edited on the fly so that no one on your team misses a beat. Debating between hiring a balloon artist or having a volunteer learn on the fly? A quick check of your budget can keep you from overspending — or let you know when you can indulge.

Remember: Put in even the smallest expenses, and keep the budget updated at least every week. Things like flyers, food, and decorations can add up fast.

Step #3: Consider the diversity of your target audience

Like other holiday events, Easter events have a wide appeal. But that doesn’t mean your target audience should be anyone and everyone. It’s important to remember that families vary in size and that kids of different ages often have drastically different interests.

Younger children, for example, might be thrilled to participate in an egg hunt or take photos with the Easter Bunny. But if you’re expecting teenagers to attend, make sure they have a designated area to hang out and chat with their peers.

Don’t forget your adult attendees, either! Easter-themed beverages, or even a decorated wine-and-cheese plate, can give them a chance to relax while their kids have fun. Just make sure to remember to apply for the proper permits or licenses if you plan on serving alcohol.

Step #4: Pick the proper venue

Before you sign on any dotted lines to commit to a venue, review what you already know about your audience. Things like parking, public transit, and accessibility will impact attendance at your Easter event. So make sure that your venue fits within the needs of your attendees. For example, if you’re expecting lots of parents with young children, make sure the venue is easily stroller-accessible.

If you are planning a classic egg hunt or outdoor Easter event, be sure to check out the location in-depth. Make sure that it is clean, safe, and has the proper receptacles for trash and recycling. Events with a lot of food, drinks, and games tend to have a lot of waste.

Step #5: Make your Easter event stand out

Family events around Easter are very popular, meaning yours will need to compete for attendance. If you want families to choose your event, try to give it a twist.

Here are some ideas to get you started:

  • Choose a unique location: Traditional Easter egg hunts are held in grassy fields or the local park. Break from the norm and host yours in an unusual location, like a classic theater or the local library.
  • Add extra layers to the competition: While it’s exhilarating for children to find the most Easter eggs, you can go further. Consider placing riddles or puzzles to solve inside some of the eggs to win additional candy or small toys.
  • Bring out the artist in your guests: A variety of activities at your Easter event ensure there’s something for everyone. One sure-fire activity would be an egg-decorating station (real or plastic eggs). Or, if your event is held before Easter, consider an Easter card decorating station.
  • Let the music play: Close out your Easter event with a dance party. Not only will the kids enjoy the opportunity to be silly, but the parents will also thank you for helping the children dance out that sugar energy. 

Step #6: Promote your Easter event to the right audience

A stand-out Easter event can only draw a crowd if people know about it. But when it comes to promoting your event, there are a lot of options.

Here are three tried-and-true tactics:

  • Post flyers around town and near your location. Ask local businesses, especially if they are family-focused, if you can post on their windows or bulletin boards.
  • Market your event over email. If you don’t have an email list already, try to see if you can get your event in a local or regional newsletter.
  • Promote your event on social media. Make sure your copy gets all the essential details of your event across while still attracting interest with these tips.

Want some more marketing tips? Check out the Essential Guide to Event Marketing.

Step #7: Don’t forget these essential post-event steps — including surveys

When your Easter event wraps, don’t forget to thank your attendees and update them about any events on the horizon.  Include a post-event survey as well. Ask families what they liked (or didn’t like) about your event, so that you can improve your events in the future — and give attendees more of what they loved.

Get your eggs in a row with this checklist

As your Easter event approaches, use this day-of checklist to make sure everything is in its right place — so you can rest easy and enjoy.

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