A dedicated website for your event isn’t just a marketing opportunity, it also can be a major source for promoting and selling tickets. Today, it’s very easy — and can be free — to create an event website as a way to grow your business.
You may already be used to using social media services like Facebook Events for your online presence. It’s never a bad idea, however, to reach out to everyone who might be interested in your event.
To improve your reach, boost your event brand, and optimize ticket purchases, get started on a website. Here’s why and how you can create an event page in minutes.

Why you need an event website

A website lends credibility and professionalism, boosting trust for your brand

The reason to have an event website is to show customers you own a serious brand. If you don’t have a website, fans might think twice about checking out your event for the first time. It takes less than a second for someone to form an opinion about your website (and your event). In order for your website to successfully market events, you have to make a good impression and also grab attention.
The most effective sites are as simple and straightforward — you need to get your message across clearly and show visitors right where they need to go to order tickets. A pro designer can certainly help you create a beautiful custom site, but you may not have that kind of budget. Instead, you can find a simple, yet appealing template that can serve as your site’s core design.

It will help you attract new people

You can always improve event attendance, even if you feel attendance is great already. The long-term future of your event depends on raising awareness among new audiences. And one of the sources of that fresh traffic should be web search engines like Google.
Using search engine optimization (SEO), you improve your ranking on search results and increase the number of people who find you online. Tools like Google Keyword Planner can help you control your SEO. Additionally, if you use Eventbrite, our high domain authority will help you show up in search results.

It gives you a central place to direct advertising messaging

If you’re using any type of online marketing or advertising, you need a place to send people to when they click. Another valuable use for your website is to have a place where people who find out about you can “land.” When they do land on your site, make sure that what they see matches what they were interested in finding out. (More on that below.)
It helps guide attendees through their decision-making process
Every place your potential attendees see your event online becomes part of their “path to purchase.” Your website is particularly important because you have full control over its contents, including the steps people take to buy tickets. When people land on your homepage, they should be able to imagine themselves at your event. After seeing engaging images and reading compelling copy, they may choose to explore more detail from there. Who’s going to appear? What does the day’s schedule look like? You have room for all of this information on your website.

What your website should include

There is a list of important pieces of content your website needs to help answer questions that visitors might have. The following components are must-haves:
  • Your event name and logo front and center: You don’t know where your visitors are coming from, so don’t assume they know what’s going on.
  • The top-level details: Date, time, and place cover the basics.
  • Compelling header images: Prominent photos near the top of your page give visual cues about your event’s vibe and experience.
  • A way to buy tickets: Ideally, attendees should click to purchase without leaving your site.
If you can, these two things are also excellent additions to a homepage.
  • A description: Without getting too complex, paint a picture of your event in words.
  • Social proof: Obtain quotes, testimonials, or social media posts from others who’ve loved your event. Nearly 70% of customers refer to social proof before making purchases.
Now you know why and what. Here’s how.

How to create your free event website

Use Eventbrite to create a free website for your event. When you set up an event on Eventbrite, you automatically create an event landing page that can be used as your website homepage.
Eventbrite will do the heavy lifting to create your presence online, though you will need to provide your own content since you know your event best. Here’s what you’ll need to complete your free event registration website.
  • Event info: Provide all the concrete details about what the event entails and when and where it will take place.
  • Marketing assets: Have your logo, images, and other related visuals ready for display on your page.
You can manage any event you host on Eventbrite with Eventbrite Boost. This app allows you to add events easily, as well as track analytics on web traffic, ticket sales, and visitors from all kinds of social media sites. It’s an easy way to see how your free event page is performing at any time you want an update.
Creating and running a website to promote events has never been easier and faster. Simply provide your marketing materials, and your Eventbrite page will use them in the right ways. Get started by creating your free event on Eventbrite today. See what else Eventbrite can do in our guide to setting up your event.