The Event Organizer’s Guide to Online Marketing and Advertising

So far, social media and email marketing have helped you attract interested attendees. But in order to reach more people and increase registrations, you’ll want to add a few more marketing channels to your arsenal.

In this guide, you’ll learn how search engine marketing, display advertising, and retargeting campaigns can help you promote your event more effectively than traditional methods.

Fill out the form on the right to learn how you can:

• Craft a quality ad that piques interest and drives sales
• Promote your event on your attendee’s favorite websites
• Attract interested event-goers back to your site

Interested in learning how to leverage Facebook, Twitter, LinkedIn, and Snapchat to drive more attendance for your event? Check out The Event Organizer’s Guide to Paid Social Media Advertising.

Executive Summary

In this guide, you’ll learn the essential paid digital channels you need to leverage for targeting event-goers at scale, the latest tactics for getting them to work harder for you, and how to measure your results every step of the way.

This includes:

How to run a successful search engine marketing campaign: Search engines are the concierges of the web — ideally, they’ll point your future attendees in the right direction. But event organizers trying to lift their event’s search ranking organically find themselves fighting an uphill battle. In this section, you’ll learn how to structure your account for success and choose the right keywords.

How to run a successful display advertising campaign: If you’ve ever encountered a banner ad while reading a news article or watched a video ad on YouTube, you’re already familiar with display ads. Not only are these digital ads more cost effective than their print and television predecessors, they’re easier to accurately measure. In this section, you’ll learn how to target interested event-goers and craft an ad that drives results.

How to run a successful retargeting campaign: Retargeting (also called remarketing) can be an incredibly cost-effective way to bring back those interested attendees by displaying relevant display ads to them when they’re browsing their favorite sites online. In this section, you’ll learn how to pull interested attendees back to your site and convince them to buy a ticket or register for your event.

Ready to start running effective paid promotions for your event? Scroll back up to the top and fill out the form.