You’ve put time, thought, and money into organizing your event…how much budget is left for your marketing?
Luckily, there are plenty of ways to market your event online — either for free, or at a very low cost.
To help you reach more fans and sell out your next event, we’ve compiled a list of our 10 favorite ways to promote events online. Simply drop your info in the form to the right, and we’ll send the list your way!
You’ve invested time, effort, and dollars into organizing your event, and you’re confident attendees will have a blast. The only problem: your marketing budget is light. And if you don’t spend money promoting the event, how will you get the word out?
Fortunately, there are plenty of ways to market your event for free — or at a very low cost. Using the power of online marketing and social media, you can reach people who are already looking for your event and brand-new fans.
To help you find the smartest places to invest your time, we’ve compiled a list of the best 10 ways to promote an event online.
STEP 1: Up-level your keyword game.
You’re probably familiar with keywords — those wily terms that search engines use to rank your site in their results. So how can you use keywords to your advantage?
Let’s say you’re hosting an event for classic car enthusiasts in San Francisco, where participants can show off and admire vintage beauties. You know that you want to rank for terms your target audience is searching for — so do you optimize for “classic car show Bay Area” or “vintage automobiles San Francisco”? Or both?
Luckily, it’s not difficult (or expensive) to discover which key phrases are most valuable. Google’s Keyword Planner is a great (free) resource for understanding keyword performance, testing out multiple keywords, or comparing keywords to each other. MozBar by Moz is another good resource — it will tell you the page and domain authority of top-ranking search results, so you can estimate your chances of showing up high on the page.
Step 2: Harness the power of email.
Do you get multiple emails from companies and brands every day? There’s a reason for that. Email marketing is one of the most powerful marketing methods out there, and it’s relatively inexpensive. Did you know that email is almost 40 times better at acquiring new customers than Facebook or Twitter, according to leading management consulting firm McKinsey? Even better, Eventbrite’s research has shown that event-related emails generated open rates between 25—40%, and click-through rates between 25—40% — well above marketing email standards.
If you’re using Eventbrite, you can email up to 2,000 users a day right from our platform. We also offer a Mailchimp integration, allowing you even greater flexibility when sending email invitations and follow-up messages. If you aren’t using Eventbrite, email marketing services like Mailchimp can still help you connect with your contact lists.
Step 3: Craft an event page that sells.
Imagine that someone’s looking for something fun to do next weekend. They Google “events near me,” and land on your event or registration page. You know how important it is to seize that moment of interest, and inspire them to hit “buy now” before a distraction comes along. The second they close their browser, you may have lost your chance.
According to our research, the top two places consumers bounce to after visiting your event page are YouTube and Google Images. Why? Because they’re looking for videos and photos that will show them what to expect from your event. They’re looking for context around things like venue, vibe, and dress code. If you don’t include this information on your page, you’re forcing readers to find it elsewhere — and you may be losing sales.
Keep people on your page by embedding photos and videos that answer all of these questions. Take well-lit, professional photos of your space that capture the ambiance. If you’re hosting a musical act, make sure to include video clips or sound bites of performances. Include a dress code, and any other details that give people a better idea of what to expect.
For more tips on event promotion—such as leveraging social networks like Facebook and Instagram—fill out the form on the right and access the rest of the 10 Best Ways to Promote Your Event Online tip sheet.