To sell out your event, you need to maximize every channel you have. That doesn’t always mean spending more money, but it does mean spending your money in smarter ways —  starting with your registration technology. 

This guide will help you master event registration and reach potential attendees that aren’t on your radar.

Choosing the right registration software for your event

The wrong ticketing or registration partner can cost you countless hours and sales. When you’re shopping around, look for these key features to maximize attendance and ensure a successful event:

Customizable attendee info collection

To attract more lookalike audiences you need to learn more about your attendees. Do this with tailor-made questions during the checkout process.

Social media integrations to drive more ticket sales

Boost ticket sales when you use a registration software that can integrate with Facebook or Instagram. This allows people to buy tickets without leaving the app.

Payouts when you need them

Different vendors need to get paid at different times. Keep track of it all by choosing a registration software that can schedule payouts and allow for access to your revenue when you need it.

Marketing strategies to increase registration

Build and maintain momentum for your event registration by targeting these four channels:


If you blast your entire mailing list every time you announce an event, you might be missing the mark. Instead, segment your email lists into categories like:

  • Location
  • Industries 
  • Past attendance

Then create email campaigns that speak to those smaller groups with specific messages, like discount codes or details about specific attractions at your event. This is email targeting, and it’s made easier with the use of email marketing platforms like MailChimp or Emma.

Social Media

A social media presence is key to keeping your event top of mind for potential attendees. Engage your social audiences with in-the-moment insider posts tailored to each platform, making people feel connected to your event and more inspired to attend. Here are some examples:

  • Film Instagram stories of backstage or set-up to get people hyped for the event.
  • Post clips from a past event on Facebook
  • Have a speaker or performer take over your Twitter to answer questions before the event 
  • Offer discount codes on Instagram stories —since they only last for 24 hours, this is a great way to inspire ticket purchases

There are many storytelling tools you can use to entice your audience. Make sure to learn about their best features and take advantage of them when you can. 

Embedded Checkout

The ability to buy tickets wherever event-goers are streamlines the customer experience. This eliminates the risk of ticket-buyers getting distracted during registration or bouncing because of slow site load. In fact, events that sell tickets directly on Facebook drive 2X more sales and free registrations on average than events that redirect to a ticketing page. Eventbrite easily integrates with Facebook Events so attendees don’t have to leave Facebook to complete their transaction.

Tiered Ticketing

Having ticket options will further streamline the registration process for attendees. There are a lot of ways to break down your pricing, but here are a few examples:

Early Bird

Early bird tickets are often used to give people the largest discount possible on tickets through a predetermined pre-sale period. You get to decide how long the early bird lasts and how much of a discount you want to offer attendees.

VIP Experiences

VIP packages offer attendees the exact experience they’re looking for, at a price they’re willing to pay. Premium ticket tiers can help you attract new attendees and make more money from your current audience. This is the second most important ticket type for driving revenue after General Admission, so if you have the resources to provide a premium experience, go for it. 

Discount Offers

 Offering discounts allows you to woo back past attendees, offer bulk discounts on ticket purchases from specific groups, and encourage recipients to act by a certain date.

Manage different registration types with ease

Sell your event out faster. Sign in or sign up today to set up different tiers of registration and discounts all in one place on Eventbrite.