Lightning in a Bottle is a unique festival with an equally unusual origin story. Brothers Josh, Dede, and Jesse Flemming, along with childhood friend Jesse “Y2” Shannon, began Lightning in a Bottle as a birthday party back in 2001. By 2006, the one-night event had grown in size and reputation, and the brothers decided to bring their vision to life with an official, ticketed festival.
Their first year, they drew 1,200 people to the 3-day festival — and by 2012, they had grown to 15,000 fans. By prioritizing art, sustainability, and community, the close-knit team sparked a broader shift towards “transformational festivals.” But the festival’s success wasn’t without challenges. By 2014, the team behind Lightning in a Bottle was ready for a change.
The problem? Between 2012 and 2014, growth had stalled. Despite their best efforts, ticket sales were flat for the third year in a row. And the team had a serious roadblock to increasing ticket sales: their unstable ticketing system.
In 2014, the crossed fingers weren’t enough. Within minutes of going on sale, the system crashed and they had shut down their site. By the time they got sales back up 24 hours later, the damage had been done.
“Even though we were back on sale the next day, we saw a 25-33% drop in traffic and sales compared to previous onsales,” says Jesse “Y2” Shannon. It was the final straw.
The next year, the team spent several months evaluating ticketing partners they could rely on — and use to jumpstart growth. They made their choice based on three main goals:
> Make it as reliable and easy as possible for fans to buy tickets
> Grow their festival with intuitive marketing tools and reporting
> Save time with a mobile app and all-in-one festival management system
sales driven by Eventbrite promotional tools in 2016
jump in tickets sold in the first year on Eventbrite
increase in ticket sales in two years
increase in conversion on the ticketing page
saved each week on reporting
Switching ticketing technologies doesn’t have to be overwhelming. When they made their choice, the team had already been using Eventbrite for their other 400-person club shows in LA, so they knew the technology was up to the challenge.
“Eventbrite was the most user-friendly option out there,” Dede Flemming says. “We needed a technology we could trust, and they’re an established tech company in the ticketing space.”
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