If you aren’t writing blog posts and posting on social media about your events a.k.a. doing content marketing, we have fantastic news: You’ve got a massive opportunity in front of you. The overall content marketing industry grows 16% every year and generates fast returns.
But if you’re already publishing different types of content and not seeing the success you’d like, we can help you, too. That’s because here at Eventbrite, we’ve spent decades helping event organizers make their events successful. We’ve seen all kinds of event content marketing ideas and are here to bring you only the best.
So here are 24 of our favorite event content marketing strategies to help you brainstorm for your event. We’ve rated them on a scale of one to five for time (how long they take to execute) and difficulty (how complex they are or how much knowledge you need to do them).
Table of Contents
Social media event content marketing ideas
Blog content marketing for events
Unique event content marketing ideas
How to make your event registration seamless
Social media event content marketing ideas
Social media continues to dominate the marketing landscape, with 4.76 billion active users [1] globally. Leveraging social media for event content marketing is essential to attract and engage your target audience. Here are five creative and actionable ideas for using social media posts to promote your event:
1. User-generated content for events
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User-generated content can amplify your event’s visibility while building community engagement.
Encourage attendees to share their content — whether a blog post, video, or photo on social — by offering attractive incentives such as VIP tickets, merch, or recognition as an event sponsor. This creates authentic content from real people, building credibility and enhancing reach through your attendees’ personal networks.
2. Interactive polls and quizzes
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Interactive content like polls and quizzes is a fun way to engage potential attendees and keep them invested in your event. Event creators can design polls around event-related topics, such as asking users which speaker they’re most excited to see or what topics interest them most.
You can incentivize participation by offering a prize, like a discount or the chance to win free tickets to the event, to those who complete the quiz or poll. You can also share this content across your event’s social media channels and integrate it with other marketing efforts, such as including poll participants in a raffle.
3. Behind-the-scenes event content creation
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Giving your audience a sneak peek behind the curtain is an excellent way to build anticipation and excitement for your event. Behind-the-scenes (BTS) content, such as setting up the venue, interviews with speakers or performers, or preparations by the organizing team, humanizes your event and helps potential attendees feel more connected with your brand.
You can create a series of BTS posts and repurpose them as countdown content or teasers leading up to the event, encouraging your target audience to follow along on social media platforms for exclusive insights.
Creators like Yoga Buzz are a great example of this. For example, they used behind-the-scenes videos at a new venue to build up excitement for their upcoming events on social media, as in this post:
4. Event countdown stories
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Instagram and Facebook Stories are ideal for creating daily or weekly countdowns to your event. Each story could reveal a new detail, like a speaker announcement, event agenda preview, or last-minute ticket discount.
These short, engaging pieces of content keep the target audience excited as the event date approaches. And by appearing frequently on your followers’ social media feeds, countdown stories maintain interest and help boost ticket sales.
5. Live Q&A sessions
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Hosting live Q&A sessions on platforms like Instagram Live or Facebook Live allows your audience to engage directly with event organizers, speakers, or performers.
Live sessions allow potential attendees the chance to ask questions, gain more insights into the event, and get to know the people involved. The interactive nature of live Q&As builds trust and can generate buzz around the event as people share these live moments with their own social networks.
Video content marketing ideas
Video content is one of the most powerful tools in event marketing. Engaging and visually dynamic, video allows you to convey the energy and excitement of your event in ways that static content can’t match. Here are five effective video marketing strategies to promote your event:
6. Event teaser trailers
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A short, cinematic teaser trailer can generate excitement and give your audience a taste of what to expect. Use high-energy music, quick cuts, and visuals to highlight the most exciting elements of your event. That could be keynote speakers, activities, location, the stage — you name it.
Make the teasers 30–60 seconds long and share them across multiple platforms, including your event website, email campaigns, and social media. The goal is to entice viewers to engage, share, or even register early for the event.
Feel free to get creative with how you distribute your trailers too. For example, the Lyric Hyperion theater has their performers post trailers on their own social media accounts, like in this example:
7. Speaker and performer spotlight videos
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Highlight your event’s key speakers and performers by producing short spotlight videos that showcase their expertise and personality. These videos could include clips from past talks, interviews, or previews of what the speaker will cover at your event.
Spotlight videos not only promote the speakers and performers but also give potential attendees a better understanding of the value they will gain from attending the event. Sharing these videos helps build credibility and gives viewers a more personal connection to the speakers and performers.
8. Attendee testimonials
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Nothing sells an event like social proof, and attendee testimonial videos are one of the most effective ways to deliver it. Reach out to past attendees and ask them to share their experiences on camera.
The goal is to capture authentic, relatable stories that highlight the benefits of attending your event, whether it’s networking opportunities, valuable content, or a memorable experience. These videos can be used in future marketing efforts to convince potential attendees that your event is worth attending (and paying for!).
9. Post-event highlight reels
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A post-event highlight reel is an excellent way to keep the momentum going after your event has ended. These short videos should capture the best moments, including key sessions, audience reactions, and behind-the-scenes footage. You can share it across every platform, from your website to social media, to email newsletters.
That way, you can remind attendees of the experience and encourage those who didn’t attend to register for future events. Highlight reels are also great to send to sponsors and stakeholders to showcase the event’s success.
B.Willow does this especially well, using their highlight reels from past events as a part of their marketing for future ones. Here’s a great example of their quality editing and thoughtful accompanying text:
10. Live event coverage
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Livestreaming key moments of your event on platforms like YouTube, Instagram, Twitch, or Facebook is an excellent way to engage both in-person and virtual audiences. Stream keynote speeches, panel discussions, or exclusive backstage interviews to give viewers a taste of the action, even if they can’t attend in person.
Live coverage can help generate FOMO (fear of missing out) and encourage future attendance. It can also lead to an exclusive pre-event virtual event. You can also repurpose the recorded footage as content for future event promotion, maximizing the value of your live stream.
Blog content marketing for events
Blogging is an essential component of professional event content marketing. It allows you to provide in-depth insights, build organic traffic, and maintain ongoing engagement with your target audience. Here are five powerful blog content marketing ideas to help promote your event effectively:
11. Themed content related to event topics
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Writing articles that delve into broader themes related to your event’s subject matter can attract a target audience and generate interest.
Or, you could even include news about your event, venue, or related themes. Wakana Lake Reunion does with posts about topics like their new sponsors, how to make festival attendance sustainable, or updated packing lists for attendees.
This type of content marketing for events not only educates your readers but also positions your event as a valuable resource. By addressing trending or evergreen topics, you’ll capture the attention of people interested in the field, who may later attend your event. It also helps bring your community together over a shared interest and is proof that you have a genuine interest in the topic, adding to your trust battery.
For a little inspiration, see how event organizers The Chopping Block use their blog to provide real, helpful information to readers while promoting their events.
12. Influencer and attendee spotlight articles
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Featuring profiles of influencers or past attendees can create a sense of community and motivate others to attend. Writing spotlights on influencers who will speak or perform at your event provides social proof, brings readers closer to the event, and generates excitement.
For example, Arielle, a curator on our team and creator of the Heads Know event in NYC, uses her Substack blog to promote her events through regular interviews with up-and-coming DJs. That shows off their connections to the industry and provides engaging content for people who might want to attend later on.
You can also highlight testimonials or experiences from past attendees, offering a human element that showcases the value of your event. These profiles can make potential attendees feel more connected to the event and more likely to attend based on the positive experiences of others.
13. Performer guest posts
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Ask your event performers and speakers to contribute guest blog posts on topics related to their sessions. This provides your audience with valuable insights and a sneak peek into what they can expect from the event.
Performers speakers are likely to share their posts with their networks and fans, expanding the reach of your event. Because of that, guest posts not only promote the speaker’s session or the relevant performance but also increase visibility for your event while offering rich, relevant content that attracts potential attendees.
14. Pre-event checklist for attendees
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To advertise your event while creating a useful tool for your attendees, create a blog post offering a practical pre-event checklist for attendees. This could include tips on what to bring, how to prepare for networking, and which sessions or activities they shouldn’t miss.
A checklist helps your attendees feel organized and ready, while also keeping your event top of mind. It can also be a valuable tool for first-time attendees, making them feel more comfortable and confident about what to expect.
An event agenda could be another great way to meet the same needs. It can become a full blog post of its own, like this company did with their annual convention’s agenda.
Email content marketing ideas
Email marketing remains one of the most effective ways to engage with your audience and drive event attendance. With personalized and targeted campaigns, you can reach attendees at various stages of the event strategy, event planning, and registration process. Here are five email content marketing ideas to maximize your event’s success:
15. Personalized registration confirmation emails
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After someone registers for your event, the confirmation email is often their first post-registration interaction. Make this email more than just a simple confirmation by personalizing it with details like the attendee’s selected sessions, recommendations based on their interests, or a thank-you message.
Including tailored content makes attendees feel valued and gives them useful information, helping set the tone for a positive experience. Additionally, you can encourage engagement by providing social media links suggesting they share their registration with their network.
16. Event countdown email series
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A well-planned countdown email series can build excitement and anticipation as your event date approaches. Each email in the series can focus on different aspects of the event, such as featured speakers, highlighted sessions, or exclusive networking opportunities. You could even include last-minute ticket deals or VIP packages to drive urgency.
Countdown emails help keep the event top of mind and ensure that attendees feel prepared and informed. Additionally, these emails provide a great opportunity to upsell premium offerings like workshops or access to special content.
17. Speaker spotlight emails
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Introduce your audience to the star power behind your event by creating a series of speaker spotlight emails. Each email can feature a different speaker, including a short bio, a preview of their session, and a relevant quote or insight.
Spotlighting speakers in email campaigns not only promotes the expertise at your event but also gives attendees a sneak peek into the value they will gain from attending. Including links to speaker interviews, past talks, or other related content will further engage recipients and keep them excited about the event.
18. Post-event thank you emails
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After your event concludes, send personalized thank-you emails to express gratitude to your attendees. These emails can include links to post-event resources, such as session recordings, slide decks, or a summary of key highlights.
Offering a feedback survey like in the example above is also a great way to gather valuable insights for improving future events. This follow-up email strengthens your relationship with attendees and helps maintain engagement for your next event. Post-event thank-you emails also serve as a subtle way to promote future events or early-bird offers.
19. Exclusive early-bird offers and follow-up
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Reward your current and past attendees with exclusive early-bird offers for future events. This type of email not only builds loyalty but also creates a sense of urgency, encouraging recipients to register early.
You can segment your list to target attendees who engaged with past events, offering personalized offers based on their behavior. This could be attendees who didn’t register for specific sessions or who opened past emails without completing registration. Following up with these targeted campaigns ensures you capitalize on interest and convert more leads into registrants.
Unique event content marketing ideas
Standing out in a crowded event landscape requires creativity and fresh approaches to content marketing. By offering unique and interactive content, you can captivate your audience and ensure your event leaves a lasting impression. Here are five distinctive content marketing ideas that will help your event stand out:
20. Interactive event maps
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Interactive event maps provide a valuable resource for attendees while also serving as engaging content. These maps can guide attendees through the event, showcasing points of interest such as session rooms, exhibitor booths, and refreshment areas. Your map can do other things too — this one shows all the various World MS Day events and volunteers around the world.
To improve the experience, make the maps clickable with links to speaker bios, real-time updates, or special offers from exhibitors. An interactive map not only helps attendees navigate the event but also enhances their overall experience, making your event feel more organized and thoughtful.
21. Social media takeovers
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Social media takeovers are a fun way to inject diverse perspectives and content into your event’s social channels. You can invite influencers, speakers, or even attendees to “take over” your event’s social media accounts for a day.
During the takeover, the host can share their behind-the-scenes experiences, thoughts on the event, or highlights from their day. This content strategy not only adds authenticity but also helps attract a broader audience as the takeover host will likely bring their own followers to your event’s social platforms.
22. Themed photo booths
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Themed photo booths offer attendees a fun and interactive way to engage with your event while generating shareable content. Set up a photo booth that ties into your event’s theme or industry, complete with props and a branded backdrop. Attendees can take photos and share them on social media, providing user-generated content that promotes your event.
Additionally, incorporating your event’s logo or event hashtag into the photo booth design ensures your branding is visible every time a photo is shared online. This creates organic promotion and extends the reach of your event beyond the venue.
23. Event-specific hashtag or sharing campaigns
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Creating an event-specific hashtag is a simple yet effective way to encourage attendees to share their experiences online. Make the hashtag memorable and easy to use, then promote it pre-event and during the event. You can even tie the hashtag to a contest or giveaway to incentivize participation, further increasing the volume of social media posts.
If you prefer not to use a hashtag, consider organizing a sharing campaign where attendees are encouraged to share their event photos or videos for a chance to win prizes. That’s what Art Battle International did by incentivizing their followers to DM or tag a friend in this post:
24. Podcast episodes
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Podcasts offer a unique way to engage attendees before, during, and after your event. You can produce episodes that feature interviews with speakers, discussions on event-related topics, or post-event recaps.
Podcasts are a great way to reach wider audiences who prefer audio content and provide an opportunity for deeper engagement with your event’s themes. Whether it’s a special series tied to the event or part of an existing podcast, this format allows you to extend the conversation and keep the momentum going long after the event ends.
How to make your event registration seamless
High-quality content like this will help bring people to your event. It informs attendees, gets them excited, and helps spread the word about what makes your event unique. But a lot of event creators run into a different problem after implementing these: They have a lot of highly interested attendees, but the registration process isn’t easy.
That can mean people who otherwise would want to attend and support your event slip through the cracks. The best way to prevent this is with an easy-to-use, reliable event registration platform like Eventbrite. Eventbrite has supported events of every kind for decades, and we’d be happy to help you with yours.
1. Digital 2023 Global Overview Report, wearesocial & Meltwater.
