You probably already know how important social media is to your events. From engaging attendees to driving ticket sales, it’s become a central part of your promotional strategy.

But do you know the best way to use Tumblr? Or the percentage of Twitter users who navigate the platform on their phone?

This visual guide will give you a quick rundown on the eight biggest social media networks: their audience, their purpose, and how to use them in your event promotion. File it away for easy reference to up your social media strategy — and impress your coworkers with some lesser-known facts.


Ready to go deeper into how to use social media to grow your events? Check 9 Simple Steps to Master Social Media for Events for tons of insight from the experts at Buffer.

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