Roc Freedom Riders

We are a not-for-profit organization committed to empowering Black and Brown communities, both urban and suburban, through our innovative bike brigade strategy. Our primary objective is to provide tangible support to local Black brands, fostering their growth and success. By harnessing the talents of local creatives, we craft impactful campaigns that effectively communicate a brand's dedication to equity, community development and social justice. Inspired by the courageous Freedom Riders of the Civil Rights era, our organization and approach to our work are deeply rooted in their legacy.

Our bike brigades have generated substantial and immediate impact for numerous Black businesses, brands, and artists in the Rochester area. Through our strategic brigades, we have achieved remarkable results, such as raising thousands of dollars within minutes for local artist projects and facilitating over 200% profit growth for businesses even before their scheduled opening time. Our unparalleled methodology revolves around taking real-time action rather than solely focusing on advocacy. During our rides along the streets of Rochester, we purposefully pause at key Black landmarks and businesses, acknowledging and celebrating the faces that shape those places, spaces, and our community.

Stay tuned for our forthcoming events, as we have exciting plans in the pipeline. We are dedicated to delivering more impactful experiences that further advance our mission. Together, let's continue making a difference in the lives of Black individuals, businesses, and the broader community.