Mission Lotería

Mission Lotería is a “shop local” initiative that combines local art, small businesses and our love for Lotería with imagery inspired by the Mission District of San Francisco.

Visit participating businesses during our campaign or join us for one of our tours, game nights, or monthly pop-ups. Collect sticker icons for your tabla (game board) whenever you make a purchase at any of our participating business locations.

Using imagery inspired by the Mission, local artists are recreating game pieces for this shopping campaign with original icons like “El Muni,” “El Super Burrito” and “Las Muralistas.” These icon stickers reflect the Mission District and pay homage to the various cultures that represent the neighborhood.

The #MissionLotería campaign aims to engage residents and visitors, and urges them to invest in and celebrate the rich culture in the Mission.

Mission Lotería is a campaign in partnership with the SF Office of Economic and Workforce Development (SF OEWD), the Mission Economic Development Agency (MEDA), Calle 24 Latino Cultural District, the American Indian Cultural District and Trending Socials Marketing Agency.