IMAGINAOLGY LAB

Imaginaology, pioneered by Samar Younes and her team at SAMARITUAL, is a series of meticulously curated courses and workshops committed to boosting cognitive agility, igniting creative ingenuity, critical thinking and tapping into the limitless spectrum of human imagination. Far more than traditional learning avenues, these are transformative experiences that prompt individuals to question their current perspectives, reshape their creative methodologies, and reimagine the realm of possibilities.Each Imaginaology course harness the power of imagination, curiosity and plan, blending a deep understanding of art, culture, emerging technologies, and wellness into a comprehensive and engaging learning experience. Participants are guided through a unique thought processes, combining future-thinking, creativity, art, & design thinking; connecting dots, creating new combinations, generating new ideas, making analogies, & rethinking how we research, conceptualize, create, and design, while gaining hands-on experience with generative AI tools. Central to Imaginaology is an unwavering belief in the transformative power of play, embraced as an essential tool for exploration, learning, and personal evolution.In the dynamically evolving AI-empowered landscape, SAMARITUAL emphasizes that our distinctive voices, cultural insights, creative direction, taste, and personal perspectives will become our prime assets. Through Imaginaology, we guide you on how to critically and ethically collaborate with generative AI to create innovative solutions, fostering an environment that nurtures individual creativity. Join us on a transformative journey, where your unique viewpoint is your edge, and AI, your collaborative partner.