Webinar: Thursday, January 30, 2014
Event Statistics: Capitalize on Data to Catapult Results
Taking time to reflect after your events to understand the data is extremely important. It’s safe to say, that if you want to improve your event, you have to understand what worked and what didn’t. This will allow you to apply your learnings to the next event versus making the same mistakes or not leveraging the tactics that worked even more. In this webinar you’ll learn what to do with the numbers you’ve corralled through your event reports, surveys, marketing metrics and any other event statistics you have – the more the merrier! Learn how to analyze event statistics like CTR, opt-in’s, social shares, session attendance, conversion rates and more to create events that meet (and exceed!) your attendee, exhibitor and speaker expectations.
Some key takeaways about event statistics you’ll gleam from this webinar are::
- Learn the danger of not capturing statistics or misinterpreting the data
- Understand how captured metrics can be used for event improvement
- Understand how to analyze marketing metrics and improve event promotion
Webinar brought to you by Pathable and Eventbrite.
Pathable was formed in 2007 by a group of people with deep roots in the technology, social networking and event industries. Our managerial and software development experience, forged and honed at companies like Microsoft, Intel and Zillow ensure that our company has a culture of delivering robust, high-quality software on rigorous deadlines. Our social media depth allows us to deliver easy-to-use, valuable and meaningful experiences.