The State of Gathering in North America

The 2020 Event Trends Report

The State of Gathering in North America

The 2020 Event Trends Report

The North American events industry is stable, to say the least. A recent poll of 2,383 event creators in Canada and the United States shows there are more events in the pipeline than ever before.

What’s more — event professionals are optimistic about the future of the events industry in general. It’s an auspicious way to start the new decade.

The North American events industry is stable, to say the least. A recent poll of 2,383 event creators in Canada and the United States shows there are more events in the pipeline than ever before.

What’s more — event professionals are optimistic about the future of the events industry in general. It’s an auspicious way to start the new decade.

Snapshot of the industry:

Growing events, budgets, and teams

96%

think their team size will stay the same or grow

73%

count on ticket sales as a top source of revenue

40%

expect their budget to increase this year

34%

believe their events team will grow, too

What keeps American and Canadian event creators up at night?

So much goes into crafting the ultimate live experience. One wrong decision can lead to failure. And no matter how masterfully orchestrated your event may be, your success is never guaranteed. But is the potential for a logistical nightmare what keeps American and Canadian event creators up at night?

From diversity to sustainability, you’ll discover the trends and challenges that’ll impact their success — and yours — in the full report.

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