The Rise of Yoga Events: New Data on How to Grow Your Yoga Business
The yoga experiences offered today have never been as numerous or unique as they are now. This rise in popularity brings a whole new set of challenges for the creators and teachers of these classes and events. Take a deep breath: You’re not going it alone. Use this ebook — with insights from a survey of 2,000 Americans — to grow your yoga business.
Yoga has been around for thousands of years, and it’s more popular than ever. In fact, according to a new survey on the yoga habits of 2,000 Americans, 64% of yogis want to practice more in 2019 than they did in 2018.
But the yoga experiences offered today have never been as numerous or unique as they are now. This rise in popularity brings a whole new set of challenges for the creators and teachers of these classes and events.
Take a deep breath: You’re not going it alone. Use this ebook to learn:
- New data on how much yogis are willing to spend on yoga classes and events, so you can better price your experiences
- How yoga events experts recommend you tap into wellness trends and partners to expand your business
- Why yogis practice and how you can connect with them to drive attendance
Set your intention: Connect with your yogis
A great yoga flow starts with a centering exercise, and your yoga business should begin the same way.
Start by focusing on your yogis’ motivations. How do you want your yogis to feel when they leave your yoga class? When do they prefer to practice? Why would they come to your experience, instead of practicing alone in their bedroom?
Once you understand what motivates your potential attendees to attend yoga classes, you can make better decisions to create your own offerings. Use these insights from the survey of 1,200 yogis as a starting point.
Yogis practice for the physical and mental benefits
When you see all those happy faces leaving your yoga class, their stress and tension erased, it’s obvious why so many love attending your class, and that’s worth celebrating. But most yoga offerings out there offer stress relief — so how can you help your event stand out?
The first step is to understand your attendees’ motivations for practicing. Why do they like attending class? And is there a need you can meet that other yoga offerings in your area are overlooking? Here’s what the 1,200 yogis we surveyed with OnePoll had to say.
The top 5 reasons people practice yoga
These aren’t the only motivations our survey revealed, though. Yoga also helps respondents mitigate stress (38%), relax (31%), ease physical ailments (30%), get more “me time” in their week (27%), feel less lonely (21% ), and, it helps a surprising 20% unplug from tech.
Put it in action: Find your niche and run with it
For Susie Martin, co-founder and creative director at It’s for Charity! Events, tapping into her attendees’ motivations and needs helped catapult her charity yoga event into a local phenomenon. After realizing her attendees were seeking a “happy vibe” more than an intense practice, she began incorporating animals into her classes. Now, she hosts goat, pig, and bunny yoga, as well as a pilates class with puppies.
“Here, whatever a yogi is looking for, they can experience,” says Martin. “You’ll get a good workout, but you can also just come and cuddle an animal. And that’s how we market it: Come and get out of your head and don’t be grumpy.”
For Jimmy Naron, CEO and Founder of Rocky Mountain Goat Yoga, creating a space where yogis of all levels can unplug, unwind, and hang out with goats to help them relax has been a driver for his success. Since launching in 2017, he’s grown his business to six locations.
“We have professional yoga instructors, but the yoga sequences are designed for beginners,” says Naron. “Honestly, we don’t mind if people don’t want to practice the asanas. It’s their moment, their yoga practice, their experience and their time to share with the goats. ”
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