Fundraising Trends from the Twitterverse

For today’s fundraisers, a stellar social strategy is more important than ever. On average, event attendees have the potential to reach nearly 17,000 other users. We’ve seen that a single tweet about an Eventbrite fundraiser generates about 30 additional page views, and $8 in ticket purchases.

But fundraisers need to raise more than money. Done right, your social marketing will also raise awareness and engagement with your cause.

To create this Britepaper, we partnered with qualitative social TV platform canvs to study how attendees engage with fundraising events on Twitter. 

To download, fill out the form on the right. Inside you’ll find:

• An analysis of the past year’s Twitter conversation from 60 of the year’s most popular events
• How to make the “Humble Brag” and “FOMO” work in your favor
• Surprising trends from the Twitterverse — with deep, actionable insights for your social media marketing plan

Complete the form to download.

PREVIEW: Trends from the Twitterverse — How to Turn Your Fundraising Event into Social Media Gold

Fundraising event success isn’t just about ticket sales. Ideally, your event will inspire donations and turn attendees into activists for your cause. As we’ll explain in this Britepaper, that’s why it’s more important than ever to engage your audience on social media. A stellar social strategy can help you generate publicity, improve understanding of your mission, and educate and involve the public.

Eventbrite has found that a single share of an Eventbrite fundraising event on Twitter generates around 30 additional page views, and $8 in ticket purchases. A single attendee has an average reach of 130 people on social media, and the potential to reach nearly 17,000 other users. But in such a noisy space, how can you encourage your audience to participate — online and offline?

To uncover how people really engage with events online, Eventbrite partnered with qualitative social TV platform canvs. Together, we studied how people are talking about fundraising events on Twitter. We analyzed the past year’s Twitter conversation from 60 of the most popular events from across all event categories, using keywords, handles, and hashtags to ensure we captured every tweet. We read it all, and found some surprising trends with real, actionable insights for your social media marketing plan.

Overall, we found that people love to share plans to attend fundraisers on social. These “humblebrag” tweets account for an incredible 41% of total conversation. The takeaway? People feel proud to attend fundraisers, and want their networks to know. But trending on Twitter is all about real time, frequent posts.

Brite Tip: Harness the hashtag

Good news! A remarkable 89% of hashtags used in tweets about fundraising events were “branded” — meaning unique hashtags created by the fundraiser. Compared to all other types of events, this was the highest percentage of branded tweets by far. When people use your branded hashtag, it’s easy to track the conversation around your event. Grouping the discussion under one umbrella also makes your cause more likely to trend. Be sure to include your hashtag in all of your tweets, and display it prominently at the event itself.