The New Rules of Event Sponsorships
How do you increase the value of your event without spending more money or increasing prices? Event sponsors provide much-needed resources to take their event to the next level but have become hard to win and harder to retain. So what changed?
Download NowEvent sponsors give you the resources you need to take your event to the next level. But they’ve become hard to win — and harder to retain. So, how do you increase the value of your event without spending more money or increasing prices?
New and affordable technology has changed event sponsorships. “The New Rules of Event Sponsorships” takes a hard look into what’s changed and how you can adapt to the world of data-driven sponsorships.
Fill out the form to download the eBook and learn:
- How to collect event data for sponsors
- Find the right sponsors for your event
- Quantify and evaluate sponsorship success
PREVIEW
The State of Sponsorship
Access to new and affordable tools have leveled the playing field for data-driven sponsorships. Event organizers who take advantage will be able to unlock unique sponsorship opportunities.
The New Currency: Your Event Data
To find and win sponsors, today’s organizer must dive deep into their event data. Here’s what you’ll need to collect and where you’ll find it.
Identify Sponsors
The process of winning sponsorships is a lengthy one. Start early. If this is your first event — start even earlier. These five ideas will get you going.
Get to Know Sponsors
Not all sponsors will be interested in a prominent logo placement at your event. With a list of potential sponsors in hand, it’s time to gain insight into why they’ll want to sponsor your event.
Anatomy of the Sponsorship Proposal
After gathering your event data and researching sponsors, you’ll need to craft a winning sponsorship proposal. Transform your proposal into a commitment with these essential components.
Maintaining Healthy Partnerships
Winning sponsors is only half the battle. Once they’ve committed, sponsors are eager to know you’ll meet their expectations. With these guidelines, you’ll exceed them.
Evaluating Sponsorship Success
Once your event has ended, the partnership with sponsors continues. A post-event recap sent within the week of your event should capture the zeitgeist of your event and quantify the value your event generated.
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