Pricing Your Event: Value Analysis Workbook

There’s no one-size-fits-all way to price events. But if you use value, instead of per ticket cost, as a starting place, you’ll be miles ahead of your competition.

The exercises in this workbook will help you understand your event’s value so you can create an experience your attendees will love — and at the right price.

Use this workbook to:

• Identify the line items at your event that drive value for your attendees
• Benchmark your value against the competition
• Learn where you are providing value for your attendees — and where you fall short