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Ebook: Making Your Events More Inclusive and Diverse

Event creators who are ready to meet the new decade understand that diversity and inclusion are not just buzzwords but important values that events can help champion.

Event creators who are ready to meet the new decade understand that diversity and inclusion are not just buzzwords but important values that events can help champion. Look to this guide to create events that invite in bigger, more interesting audiences in order to reflect the beautiful, diverse world around us.

Inside, you’ll find:

  • How to curate a diverse lineup of speakers, entertainers, vendors, and partners while designing an event with both broad and specific appeal
  • Tactics for creating diversity and inclusion, so all your attendees feel welcome at the event
  • Why your team should reflect your audience, and how to build that team
  • How to evolve as a brand and move beyond your first steps toward diversity and inclusion

Preview

01. The foundation of an inclusive event brand

“It’s all about intent. Saying you’re an inclusive event is a winning strategy. Let’s put it this way — you’re not going to lose any people by saying it.”

– Jorge Portillo, Co-founder, Hard French

“I once worked with a concert venue in Washington state that complained that their audiences all looked the same,” says Maasha. “And when I looked at their lineup, it was easy to see why. The narrow range of music artists they were booking naturally attracted an audience whose demographic reflected the talent on stage.”

Simply put: if your goal is to attract more diversity — and more people — you need to offer a diverse, inclusive experience to event-goers.

“Look around your table. What does it look like right now? How do you want it to look?”

– Maasha Kah, Global Head of Diversity and Inclusion, Eventbrite

Curate a diverse pool of talent

As Maasha learned from experience, if your events feature similar types of artists or experts, you’re likely to attract a similar crowd. An easy way to change this is to spotlight people from demographics that have been traditionally underrepresented at events like yours.

For instance, most business panels and lineups have heavily featured white men in the past. The status quo has been recently challenged, and while the creators leading the charge have made significant progress towards more representation of women and people of color, more can be done.

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