How to Organize a Race: Your Schedule for Success

Planning a race isn’t a sprint, it’s a marathon. From deciding which date or scheduled event to launch registration to building your brand on social media 365 days a year, race directors have a lot of responsibilities to juggle. Prioritizing your tasks can be a challenge all of its own. 

When should you start talking to sponsors? Does setting a budget or determining your registration price come first? Can you really afford to find volunteers and reach out to press at the last minute? To answer all these questions and more, we put together a step-by-step guide on how to organize a race from start to finish.

Download the guide to learn when and how to:

• Reach out to and retain sponsors, press, and volunteers
• Launch registration with strategic pricing to bump your budget
• Amp up your social media according to season
• Plan ahead to reduce day-of logistics & streamline post-race communication