Strategies for Identifying, Finding, and Securing Conference Speakers
Your speakers and panelists are arguably the most important part of your conference. And to find speakers who draw crowds and retain loyal attendees, you need a solid strategy.
Your speakers and panelists are arguably the most important part of your conference. But in a survey of over 800 conference directors and creators, 89% said their greatest challenge was finding and securing speakers.
To find speakers who draw crowds and retain loyal attendees, you need a solid strategy. Read this new guide and you’ll learn:
- The three most important factors for choosing speakers and panelists
- How to find quality speaking candidates for your conference
- A more effective strategy for reaching out to potential speakers
Are you struggling to find talent for your conference? First the good news: You’re not alone. You’re in the company of 89% of event creators who said finding and securing speakers for their event will be a major challenge in 2018.
Your speakers and panelists are arguably the most important part of your conference. They’re brand ambassadors who lend their credibility and reputation to your event. You might already have a few leads on great speakers. But you should solidify your overall plan before you start the sourcing process.
Start with a documented strategy outlining your speaker requirements and ideals. Keep these three factors in mind when sourcing and vetting speakers:
Relevance: A big-name speaker who draws a crowd is nice. But if they don’t align with your conference topics and theme, attendees will be confused or disappointed. What thoughts and ideas do you want attendees to leave your conference with? Find speakers and panelists who’ll meet conference-goer’s needs and expectations.
Purpose: A speaker’s role is defined by their place in the agenda. Your keynote speaker, for instance, sets the tone and builds anticipation for the day. Someone speaking after lunch, on the other hand, needs to reignite the energy in the room and motivate attendees. As you search for potential candidates, look for people who can entertain or inspire your audience.
Influence: In addition to excellent speaking skills and dramatic timing, a great speaker has the power to build trust with your existing attendees and persuade new ones to register. Seek people who have a healthy presence on social media and a solid reputation.