How to Be “Event Sponsor Ready”

Using the rules in this tip sheet, sponsorship expert Larry Weil has helped hundreds of sponsorship sellers  - from sports and entertainment to conferences and consumer events - find and secure the right sponsors for their event. Fill out for form and learn how to optimize your sponsorship strategy.

Sponsorship is a $62.7 billion industry. Its annual growth has surpassed other forms of marketing and advertising. With so much spending, your chances of winning event sponsors could be increasing — right?

Sponsorship expert Larry Weil says the answer greatly depends on what he calls your “sponsorship readiness.”

Using the rules in this tip sheet, Weil has helped hundreds of sponsorship sellers  — from sports and entertainment to conferences and consumer events — find and secure the right sponsors for their event.

Download the tip sheet and you’ll learn:

  • The latest insight into who’s buying sponsorship and why
  • Which words to avoid when reaching out to sponsors
  • Why you shouldn’t advertise the price of your sponsorship assets

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