The Ultimate Race Sponsorship Guide

The Ultimate Race Sponsorship Guide

Taking charge of your race sponsorship program isn’t easy. But selecting, pitching and retaining race sponsors is a vital to maintaining and growing your race.

With so many races for sponsors to choose from, how can you make your event stand out? How can you pitch a sponsorship package that wows new sponsors, and follow-up with existing sponsors after the race to prove impact?

Download the ultimate race sponsorship guide to learn how to:

  • Find potential sponsors and craft a great pitch
  • Align your participant demographics with sponsors’ target audiences
  • Follow up with a post-race report that keeps sponsors coming back each year


Sarah Hoffman

Sarah heads up food and beverage marketing at Eventbrite. She helps chefs, restaurants, breweries, wineries, and just about anyone passionate about food and drink bring people together through experiences. She enjoys sour beers, egg white cocktails, and is a sucker for anything with pork belly or a poached egg. Follow her San Francisco shenanigans and food adventures on Twitter.