10 Ways to Build Community and Grow Your Local Event

Learn how to tap into your attendee network so you can continue to strengthen your community before, during, and after your event. 

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Gathering is an essential part of being human. And whether it’s catching a live performance from a favorite musician or networking with other professionals at an industry conference, events play a crucial role in fostering a sense of belonging.

So how can you harness the power of your event experience to bring people together and transform them into community members? Check out this tipsheet for ten essential tips for tapping into your attendee network so you can continue to strengthen your community before, during, and after your event.

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Before your community event

Long before you start outlining an agenda, booking speakers, or reaching out to potential sponsors, it’s important to get clear on why you’re creating your community event in the first place. From there, you can energize your audience around your why.

1. Define your why

If you want to ignite the fire inside your attendees and build an event community, you need to emphasize why your event exists in the first place.

Ask yourself what purpose your event serves. Are you a nonprofit trying to rally passionate people around an important cause? Or are you a brand gathering industry thought leaders who’ll show professionals the way forward?

Push yourself at every turn to be as specific as  possible, because the core purpose of your event will be the foundation everything will be built on – including your community.

Discover the “why” of your event and community in four questions:

  • Why are you hosting this event? Why does it need to exist?
  • Who is this event for? Why should they attend?
  • How do you want them to feel? What do you want them to learn?
  • What will be your call to action post-event? What will be the takeaways?