Britepaper: How to make your endurance event go viral

Getting people to participate in your endurance event is no longer just a question of getting them to the starting line. To turn registrants to true participants, it’s more important than ever to engage them on social media. But with so much conversation, it can be hard to figure out the best strategy to get your event trending.

With the increasing importance of social media, Eventbrite partnered with Mashwork to analyze the conversations from some of the most popular endurance events across the U.S., using keywords, handles and hashtags to ensure we captured every tweet, post and update. Whether posting pictures of their makeup before a zombie 5k, sharing their biking routes leading up to a gran fondo, or convincing friends to get down & dirty at a muddy obstacle course, we’ve seen it all, and found some surprising trends.

From driving registrations to fostering race loyalty from participants, Eventbrite knows the importance of social media to your event. Check out this britepaper to learn:

• The best times to get your audience Tweeting leading up to your event.
• Strategies to align your Tweets with their training schedule.
• Customizable posts to inspire your audience.