7 Event Sponsorship Fails

The Sponsorship Collective president and CEO Chris Baylis shares the seven most frequently made mistakes events make when selling event sponsorship. Fill out the form to download.

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You already know that event sponsors provide a tremendous amount of value to your event and elevate the attendee experience. But if you find it difficult to identify, secure, and retain sponsors for your event, don’t worry — you’re in good company.

A recent survey of event professionals revealed that events aren’t struggling with any single aspect of event sponsorship — it’s the entire process.

The Sponsorship Collective president and CEO Chris Baylis has helped brand sponsors and events across North America develop long-lasting partnerships. In this tip sheet, he shares the seven most frequently made mistakes events make when selling event sponsorship.

Download the tip sheet and learn:

  • When to begin securing sponsors for your event
  • Why you should never lead with your sponsorship proposal
  • How accepting in-kind sponsorships leaves money on the table