Tip Sheet: 5 Ways to Conquer Race Management

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Every athlete knows the best way to train is to get a great coach. The same is true for race management.

To manage a race without letting anything slip through the cracks, you should learn from the pros. That’s why we asked 7 of Eventbrite’s race director partners for their top race management tips — so you can cross the finish line without any unexpected hurdles.

Download the free tip sheet to learn:

  • The first thing you should do when planning a race
  • Who to connect with in local government to streamline the permit process
  • The little details that make a big impact on race day

Complete the form to download now.

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5 Ways to Conquer Race Logistics

The end of a race is thrilling. But organizing a race isn’t nearly so glorious as the endorphin-filled finish line. It may end with relieved runners striding across the finish line, and gold medals hanging from necks, but the preparation is more like the painful months of training that come first.

Managing a race is no easy task — and when you’re busy trying to sell registrations, it’s hard to handle all the little logistics that make race day go smoothly.

To find out how the pros manage their to-do list before a race, we sat down with some of Eventbrite’s race director partners. Follow their five steps to success, and you’ll be ready when the starting gun goes off.

Step 1: Balance your budget

“If you don’t have an established budget and don’t have a basis for what you are spending your money on, you will find yourself in trouble. The last thing you want to do is pull vendors out or have to make adjustments in your operation plan. Establishing a solid budget before establishing the plan for your race is key.” — BRYAN GANEK, COO of Adrenaline Sports Management Step

Step 2: Perfect the permit process

“Kill with kindness! Go into the permit process with a clean slate and when you are having a good day. Things will always get delayed and forms can get lost, so you must be flexible and have a great attitude.” — ORHAN SARABI, Race Director of the Santa Rosa Marathon

Britetip: Get friendly with the local government

Build relationships with those that deal directly with the race course, like police and public safety officials. Take it from Frankie Ruiz, the Miami Marathon’s Chief Running Officer. Fifteen minutes before his very first race, the lead police officer changed the course, reversing the direction and cutting the race from a 5k to a 4.6k. Ruiz had no choice but to follow the orders and face angry participants afterwards.

The lesson? By establishing these relationships in advance, you can make sure “everyone you’re working with on race day has the event’s best interest in mind,” Ruiz says.