30 Tech Tools to Get More from Your Event Budget
According to recent research from the Harvard Business Review, “Three out of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives.” Yet events are the biggest line item in many marketing budgets.
So how can you make sure you’re getting the most from your existing event budget? The answer: technology. In this guide, we’ll talk about how you can extend the effectiveness of your existing marketing efforts and more accurately measure ROI, without a significant increase in event costs.
View the guide for the scoop on 30 tech tools that will help you make the most of your existing event budget, and:
- Sell more tickets up front
- Capitalize on profit opportunities
- Save time and money by automating wherever possible
Turbocharge Your Marketing to Sell More Tickets
As an organizer, one of your top priorities when event planning is likely selling tickets. To exceed your ticket sales goals, start with marketing.
Technology has enabled marketers to move beyond the “spray and pray” approach. Rather than telling everyone about your event all the time, everywhere, we can ensure our communications are resonating with the right people. Personalized marketing offers a quick, cost-efficient route to an engaged audience.
So how can you make sure your communications reach the right people? The right technology can help make your marketing an effective, predictable, and repeatable driver of ticket sales. Many tools are available on a “freemium” model or at little cost, making them low-risk experiments that could profoundly affect your bottom line.
In this section, we’ll discuss how to turn your marketing into a more effective revenue driver. We’ll also introduce promotional tools that target the right audiences at the perfect time. Remember: A targeted approach isn’t just more effective — it’s also less expensive.
Fill out the form on the right to discover how Eventbrite’s approach to leveraging technology, 30 Tech Tools to Get More from Your Event Budget, will supercharge your efforts as an event organizer.