How can I promote my music event?

Using Eventbrite’s leading marketing tools , you can reach the right people at the right time. You’ll find all the tools you need to sell more tickets, build your audience, and grow your music events — from targeted email campaigns to social media ads. Discover more on event marketing strategies .

Can I create multiple ticket types for music concerts or festivals on Eventbrite?

Yes! With Eventbrite, you can create multiple ticket types for your music event, like Early Bird or VIP, to maximize your ticket sales and sell out your event.

Can I offer promo codes for my music events?

If you're wondering how to sell tickets at a higher volume, discount codes are a great way to incentivize a purchase. Utilize Eventbrite’s online ticketing system to offer festival ticketing promo code discounts for attendees, or list an item with trackable promo codes for specific customer groups — to discover who is spreading the word about your event.

Sell out your shows faster

Tune into the leading music ticketing and discovery platform built for indie venues, promoters and millions of fans around the world

Everything you need, from set up to sold out

Pack the room

Get your shows in front of the right fans on top music marketplaces

Turn first-timers into regulars

Built-in tools to grow a thriving community of new and repeat fans

Amplify your business

Own your ticketing, cash flow, and growth—powered by industry expert support

Get into the largest events marketplace

89M

average monthly active users in 2024

22%

of tickets sold on Eventbrite are from attendees discovering events on our marketplace¹

67%

average increase in the number of tickets sold when organizers use our built-in sales and marketing tools²

Pack the room

Get your shows in front of the right fans on top music marketplaces

Meet fans where they are

Connect with millions of music lovers where they discover live shows—Eventbrite, Bandsintown, Spotify, and TikTok

Take center stage

Get more event visibility with sponsored listings on top spots across Eventbrite. Plus, get featured in curated guides to connect with fans looking for shows nearby

Stand out on search

Eventbrite’s unmatched SEO domain authority³ puts your events at the top when fans are searching for tickets

Turn first-timers into regulars

Built-in tools to grow a community of new and repeat fans

Find your biggest fans

Leverage Eventbrite’s smart audience targeting to connect with fans most likely to buy tickets through paid social ads and personalized recommendations, based on their interests and location

Grow a loyal fan base

Engage fans with email campaigns, promo codes, and automated Follow notifications when new shows go live

Keep them coming back

Seamless discovery, smooth ticketing, and our top rated Eventbrite app make it easy—and exciting—for fans to come back for more

Amplify your business

Own your ticketing, cash flow, and growth—powered by industry expert support

Stay in control

All the ticketing tools you need to create and manage your live shows on the fly—without the extra hassle. Plus, you own your data every step of the way

Accelerate cash flow

Get instant access to ticket revenue and cash out sales before your show even happens

Grow with industry experts

Dedicated account management, marketing support, and 24/7 assistance⁴ so you can focus on what matters—throwing great shows

Join our community of indie music organizers

I love everything about Eventbrite. Those guys have been pivotal to the growth of our business. It's easy to use from an event producer standpoint and also a customer standpoint. Matt Orlove, Orlove

Matt Orlove, ORLOVE

A ticketing partner is just that—a partner—so we expect them to deliver in terms of exposure, marketing, and driving ticket sales. And not just for the venue, but for all the events. Vermont Hollywood

Sandra Savis, The Vermont

Music for the fans: transparent, fair, empowering

Eventbrite is proud to be part of the Fix the Tix coalition’s steering committee. Formed with over thirty organizations — including the National Independent Venue Association (NIVA) — Fix the Tix is dedicated to safeguarding music fans from price gouging and deceptive ticketing practices, prioritizing transparency and fairness.

Frequently Asked Questions

¹ Internal data (Jan–Dec 2024), measuring the percentage of total paid ticket sales from Eventbrite’s discovery channels via last-touch attribution, including automatic notifications, search and browse, Eventbrite marketing, third-party partners, and social sharing by attendees ² Based on internal data (Jan–Dec 2024), measuring the average growth in total ticket sales directly attributed to Eventbrite’s sales and marketing tools via last-touch attribution. Tools include embedded checkout, Creator Collections, email tools and integrations, the Organizer app, Organizer Profile, paid social ads, and social media integrations. ³ Source: Eventbrite domain authority (January 2025) and "Domain Authority: What It Is and How To Increase It In 2025," Monster Insights. ⁴ For sales customers only

Never miss a beat

Join our community of independent venues and promoters championing a new generation of live music ticketing.

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