Vancouver, Canada | The Startup Lifecycle Masterclass

Most founders are not short on effort. They are often doing the right work in the wrong phase.

The priorities, metrics, capital, and team decisions that fit one phase may not fit the next. This focused two-hour masterclass gives you a practical map of the seven startup-lifecycle phases so you can see where your company is now and what matters next.

What you will leave with

• A clearer view of your company's current phase and primary constraint

• A way to align priorities, capital, metrics, and team behavior with that phase

• A sharper understanding of the transition and sequencing risks ahead

• A practical next move, including what deserves attention now and what can wait

Two-hour agenda

5:00 to 5:15 PM: Why phase matters

How good decisions become bad decisions when timing and phase do not match.

5:15 to 5:40 PM: The seven-phase map

A practical view of the full startup lifecycle and the job of each phase.

5:40 to 6:10 PM: Diagnose your current phase

Identify the signals, constraints, and priorities that show where your company is now.

6:10 to 6:35 PM: Transition risks

See where companies get stuck between phases and what commonly goes wrong.

6:35 to 6:50 PM: Decide what matters next

Translate the framework into clearer priorities for your next move.

6:50 to 7:00 PM: Questions and close

Bring the framework back to the decisions in front of you.

About Gregory Shepard

Gregory Shepard is The Startup Architect. He has built and exited 12 companies and is the author of The Startup Lifecycle. His Startup Lifecycle, Startup Architecture, and Startup Operating System methods help founders understand where they are, focus on what matters now, and move from idea to exit. Gregory is also a Fulbright Scholar, Fulbright Specialist, and co-founder of the Fulbright Entrepreneurship Initiative, founder and CEO of StartupScience.io, and a TEDxSanDiego speaker.

Who should attend

UCW students, founders, aspiring founders, early-stage operators, and ecosystem builders who want a clearer framework for startup decisions.

Event details

Thursday, September 10, 2026

5:00 PM to 7:00 PM Pacific

University Canada West, Vancouver House Campus

East Building Lobby

1461 Granville Street

Vancouver, BC V6Z 0E5

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