Gregory Shepard is The Startup Architect. A Fulbright Scholar, co-founder of the Fulbright Entrepreneurship Initiative, speaker at the United Nations, and one of MSN's top 10 Visionaries in Entrepreneurship, he has built and sold 12 tech companies, including the AffiliateTraction acquisition by eBay Marketing Solutions, a $925M cross-border deal that earned 4 Private Equity awards.

He is the founder of StartupScience.io, serving 100,000+ founders and 200+ startup programs globally, and the author of The Startup Lifecycle, with 100+ articles in Forbes, Fortune, and Entrepreneur. He hosts Startup Grind events across San Diego's North County. His thesis: founders don't fail from lack of effort. They fail operating within systems they cannot see.