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Marketing Strategies for Government Contractors

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Johns Hopkins Eastern

1101 E. 33rd Street

3rd Floor - conference room

Baltimore, Maryland 21218

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Are you looking to leverage your companies capabilities to win new federal contracting business? Avoid a common mistake many firms make, which is; the lack of an actionable federal marketing strategy. This course will provide sound, simple actionable strategies for selling to federal agencies.

Attendees will learn about:

  • How to set actionable marketing goals and measurable objectives to accomplish that goal
  • The Federal Contracting business environment: Federal customers, OSDBUs, Contracting personnel, competitors
  • How to tailor your company’s offerings
  • Key business relationships
  • Marketing materials; websites, Capabilities briefing, brochures

Arthenia Johnshon-LeFlore

Ms. Johnson LeFlore has extensive experience in both government and commercial contracting. She has worked with a wide range of items, methodologies and procedures, including: Federal, Department of Defense, State Department and local contracts. Acquisition and instructions applicable to acquisition of highly sophisticated, unique research and development efforts, professional and management services. She reviewed requests for contractual services submitted by organizations supported by government agencies. Analyzing the requirement, conferring with appropriate personnel to obtain needed technical data related to preparation of the contractual document (scope of work, evaluation criteria, deliverables, patents, etc). Her experience encompasses the entire contract spectrum from cradle to grave contracting.

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Date and Time

Location

Johns Hopkins Eastern

1101 E. 33rd Street

3rd Floor - conference room

Baltimore, Maryland 21218

View Map

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