In this engaging session, participants will delve into the fundamentals of branding, exploring essential questions like "What is branding?" and uncovering the significance of a strong brand identity in today's competitive landscape. Whether you're an established artist looking to refine your brand or a budding creative entrepreneur seeking to build a strong foundation, this session offers a step-by-step guide to expanding and enhancing your brand identity.
Peer-to-Peer Sessions is a free and accessible (mostly) online series geared to enrich, educate, and connect creatives through a series of workshops and training sessions. New Bedford is the home of artists, creatives, change makers, designers, entrepreneurs and community enthusiasts and the Peer-to-Peer Sessions embraces the pulse that makes New Bedford so unique while expanding our knowledge and connections.
Funding for this initiative is provided by the City of New Bedford, through American Rescue Plan awards, and its Arts, Culture and Tourism Fund. Additional support comes from the Barr Foundation and Bristol County Savings Bank. Peer-to-Peer Sessions is one component of a larger initiative to support arts-based economic development.
More about Jaden Reyes:
Jaden Reyes is the owner and designer behind Brown Suga Stationery & Design, which is New England’s 1st Black owned stationery shop. Founded in 2022, Brown Suga Stationery has supplied faith based and BIPOC centered stationery for creatives nationwide. Their paperie, strives to manufacture high quality products, to bring smiles and warm the hearts of those who receive these stationery products. Jaden is a mom, artist and entrepreneur and she love to use hger creativity and entrepreneurial knowledge to help other small businesses thrive.
More about New Bedford Creative:
New Bedford Creative is housed at the New Bedford Economic Development Council and tasked with implementing the city’s first-ever strategic arts and culture plan. The vision of the plan is that “In New Bedford, the creative community is an engaged and powerful partner, inspiring social, economic, and cultural growth. In this authentic seaport city, each and every person enjoys an opportunity to experience a diversity of cultures. Art is everywhere, encouraging fun, provoking thought, and nurturing the soul.” To learn more, visit newbedfordcreative.org.
