Life isn’t about how much time you spend on social media, or how often you get your inbox to zero. We believe that what matters most are the real-world experiences you have and the people you share them with. And as we become increasingly connected and consumed with technology, it’s more important to get out in the world for live experiences.

The idea that live experiences trump our digital endeavors was the genesis of Eventbrite’s Carpe Diem Project: a data driven exploration into the ‘Carpe Diem’ mindset, places and trends.

Eventbrite’s event data provides a unique vantage point into how people are making the most of life—with hundreds of thousands of events offered in the U.S. alone, from parties to classes to music festivals and beyond. So, we analyzed Eventbrite event trends, as well as third party data, to determine where people in the country are living ‘Carpe Diem lifestyles. Check it out:

Carpe Diem
Click to view entire Carpe Diem report.

We also surveyed 2,000+ U.S. event goers to better understand the Carpe Diem mindset. Here’s a peek at what we learned:

  • Event-Going Is a Major Element of the ‘Carpe Diem’ Lifestyle: Forty-seven percent of survey respondents who reported living life to the fullest most days of the week go out two to three times a week for events, classes, dinners, and other social gatherings.

  • Men and Women Consider Fear and Adventure Differently: Men (85%) were more likely than women (80%) to view themselves as more adventurous than the average person, but women (67%) were more likely to say they let fear stop them from trying new things than men (58%).

  • The Older We Get, the Bolder We Get: Three out of four respondents over the age of 60 said that they live life to the fullest most days, compared with just over half of respondents across all age groups.

Want to know what else we found? Check out the full report.

Click to view full report.
Click to view full report.


So, wherever you are, in the spirit of seizing the day, we hope you’ll hop offline today, grab a friend, and create an unforgettable experience out in the world together. Life is short. Carpe Diem.

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