Creative Event Email Examples: Success Stories From Top Event Brands
Download this ebook to help inspire your team to think more creatively. You'll get a behind-the-scenes look at event email examples from three of Eventbrite and MailChimp's most successful clients — event teams who are experimenting with their email marketing and reaping the benefits.
You can’t afford to settle for moderate email marketing success, leaving tickets unsold and your business behind the curve. Not when an innovative email strategy has the power to sell out your events and transform your business.
Download this ebook for event email examples to inspire your team to think more creatively. You’ll get a behind-the-scenes look at the strategies of three of Eventbrite and MailChimp’s most successful clients — event teams who are experimenting with their email marketing and reaping the benefits.
- The email marketing timelines these events use to sell out
- How one event used an email to increase their attendance rate by 15%
- The trends MailChimp experts say are changing event email marketing in 2018
- How one brand cut down the time they spent on email by half — without sacrificing performance
Event Email Example #2: A Save-the-Date Email for Your Ticket Sales Launch
Sierra Nevada Brewery relies heavily on events to create culture around its brand. Some of their flagship events, like Beer Camp and Oktoberfest, host up to 4,000 attendees. For Dave Hermann, who manages the email marketing for these flagship events, the question usually isn’t if an event will sell out, but when.
“Some of our festivals sell out in minutes, others within a week,” Hermann says. To make sure diehard fans don’t miss out, Hermann sends out a save-the-date for the morning that tickets will go on sale.
Countless events send a save-the-date email for their event date. But far fewer send a save-the-date email before tickets go on sale.
“It’s a fast velocity, so we use a save-the-date email to let people know they need to be ready at 9 a.m. to get those tickets.” Then, Hermann follows up with an email once tickets are live — and watches as tickets sell out.
The lesson: Make urgency your email’s primary message
Even if your event doesn’t sell out in minutes, sending a save-the-date email for your onsale can urge fans to buy fast. But your ticket onsale isn’t the only time you can drive urgency. Instead, get creative with how you can drive urgency at all times.
For example, Dan Sheehan, festival producer at California Roots Inc., recently tested driving urgency using a targeted promotion code. “We run ticket giveaway contests on Gleam,” Sheehan says. Since Gleam and MailChimp integrate, those contest entrants are immediately added to a targeted list on MailChimp.
“We then send entrants a discount on the tickets that they just entered to win,” Sheehan says. The limited-time offer drives urgency, and the price-sensitive contest entrants rush to take advantage of the deal.
“You only have a few seconds in an email to engage the reader, so you don’t want to waste their time by making them sort through a bunch of competing messages,” says MailChimp’s Jocelyn Hardy. Urgency is the fastest way to cut through the noise and get your recipient to take your desired action: buying tickets.